Juices - Germany

The Juices market in Germany has been experiencing significant growth in recent years. This can be attributed to various factors such as changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Germany have shifted towards healthier and more natural beverage options. As a result, there has been a growing demand for juices that are made from fresh fruits and vegetables, without any artificial additives or preservatives. Consumers are becoming more conscious about their health and are actively seeking out products that offer nutritional benefits. This has led to an increase in the consumption of natural and organic juices in the country. Trends in the market also play a crucial role in the development of the Juices market in Germany. One of the emerging trends is the rise of functional juices, which are formulated to provide specific health benefits. These juices often contain added vitamins, minerals, or other ingredients that promote overall well-being. Functional juices have gained popularity among health-conscious consumers who are looking for convenient ways to improve their diet. Another trend in the market is the growing popularity of cold-pressed juices. Cold-pressed juices are made using a hydraulic press that extracts the maximum amount of nutrients from fruits and vegetables. This method of juice extraction is believed to preserve more vitamins, minerals, and enzymes compared to traditional juicing methods. Cold-pressed juices are perceived as premium products and are often marketed as a healthier alternative to conventional juices. Local special circumstances also contribute to the development of the Juices market in Germany. The country has a strong tradition of consuming fruit juices, especially apple juice. Germany is one of the largest producers of apples in Europe, and this has resulted in a wide variety of apple-based juices being available in the market. Additionally, Germany has a well-established distribution network, which ensures that juices are readily available to consumers across the country. Underlying macroeconomic factors also play a role in the growth of the Juices market in Germany. The country has a stable economy with a high disposable income, which allows consumers to spend more on premium and healthier products. Furthermore, the increasing focus on sustainability and environmental consciousness has led to a rise in the demand for organic and locally sourced juices. German consumers are willing to pay a premium for products that are produced in an environmentally friendly manner. In conclusion, the Juices market in Germany is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers in Germany are increasingly opting for healthier and more natural beverage options, leading to a rise in the consumption of natural and organic juices. The market is also witnessing the emergence of functional and cold-pressed juices, which cater to specific health needs and offer premium alternatives. Germany's strong tradition of consuming fruit juices, well-established distribution network, stable economy, and focus on sustainability further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.