Ready-to-Drink (RTD) Coffee & Tea - Germany

The Ready-to-Drink (RTD) Coffee & Tea market in Germany has been experiencing significant growth in recent years.

Customer preferences: German consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in popularity of RTD Coffee & Tea. These beverages offer a quick and easy solution for busy individuals who want to enjoy their favorite coffee or tea flavors without the need for preparation. Additionally, the younger generation in Germany has embraced the trend of ready-to-drink beverages, as they align with their fast-paced lifestyle.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Germany is the increasing demand for healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and calories, as well as those that offer functional benefits such as antioxidants or natural ingredients. This has led to the introduction of a variety of healthier RTD Coffee & Tea options in the market, including those made with plant-based milk alternatives and natural sweeteners. Another trend in the market is the growing popularity of premium and specialty RTD Coffee & Tea products. German consumers are willing to pay a premium for high-quality beverages that offer unique flavors and superior taste. This has created opportunities for new and innovative brands to enter the market and cater to the demand for premium RTD Coffee & Tea options.

Local special circumstances: Germany has a strong coffee culture, with a high consumption rate of coffee per capita. This cultural preference for coffee has translated into a strong demand for RTD Coffee products in the country. Additionally, Germany is known for its strict food and beverage regulations, which ensures that RTD Coffee & Tea products meet high quality and safety standards. This has contributed to the trust and confidence that consumers have in the RTD Coffee & Tea market in Germany.

Underlying macroeconomic factors: The growing economy and higher disposable income levels in Germany have also played a role in the development of the RTD Coffee & Tea market. As consumers have more purchasing power, they are more willing to spend on premium and convenient products like RTD Coffee & Tea. Furthermore, the increasing urbanization and busy lifestyles of German consumers have created a need for on-the-go beverages, which has further fueled the demand for RTD Coffee & Tea in the market. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Germany is experiencing growth due to changing customer preferences for convenience and healthier options. The market is also driven by the increasing demand for premium and specialty beverages. Germany's strong coffee culture, strict regulations, growing economy, and busy lifestyles have all contributed to the development of the RTD Coffee & Tea market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.