Soft Drinks - Germany

The Soft Drinks market in Germany has experienced significant growth in recent years, driven by changing customer preferences and a growing focus on health and wellness. Customer preferences in the Soft Drinks market have shifted towards healthier options, with consumers increasingly seeking out beverages that are low in sugar and artificial ingredients. This trend is in line with the global shift towards healthier lifestyles, as consumers become more conscious of the impact of their dietary choices on their overall well-being. As a result, there has been a rise in demand for natural and organic soft drinks, as well as beverages that are fortified with vitamins and minerals. In addition to health concerns, convenience has also become an important factor influencing customer preferences in the Soft Drinks market. Busy lifestyles and the desire for on-the-go options have led to an increase in demand for ready-to-drink beverages, such as bottled water and canned beverages. This trend is in line with the global shift towards convenience and the rise of the on-the-go culture. Trends in the Soft Drinks market in Germany also reflect local special circumstances. Germany has a strong beer culture, and beer consumption has traditionally been high in the country. However, there has been a shift in recent years towards non-alcoholic beverages, driven by changing consumer preferences and a growing awareness of the negative health effects of alcohol. This has created opportunities for soft drink manufacturers to introduce innovative and appealing non-alcoholic beverages to the market. Underlying macroeconomic factors have also contributed to the growth of the Soft Drinks market in Germany. The country has a strong and stable economy, with high levels of disposable income. This has allowed consumers to spend more on discretionary items such as soft drinks. Additionally, Germany has a large population and a high level of urbanization, which provides a large customer base for soft drink manufacturers. In conclusion, the Soft Drinks market in Germany is experiencing growth due to changing customer preferences, a focus on health and wellness, and a desire for convenience. The market is also influenced by local special circumstances, such as the shift towards non-alcoholic beverages. Underlying macroeconomic factors, including a strong economy and a large population, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.