DIY & Hardware Store - Germany

Germany

In Germany, the revenue in the DIY & Hardware Store market reached a substantial amount of €52.56bn in 2024.
It is projected that the market will experience a steady annual growth rate of 2.83% (CAGR 2024-2029).
When compared globally, in China stands as the market leader, generating a remarkable revenue of €720bn in 2024.
Looking at the per capita figures, each individual in Germany contributes approximately €631.30 in revenue to the DIY & Hardware Store market in 2024.
Germany's DIY and hardware store market is experiencing a surge in demand for eco-friendly and sustainable products.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The DIY & Hardware Store Market in Germany is experiencing sluggish growth, influenced by factors such as the popularity of online shopping, increasing competition, and changing consumer preferences. Despite the negligible growth rate, the Floor Covering, Paint, Tools & Machines sub-markets are expected to see modest growth due to renovations and home improvement projects. However, the overall market is facing challenges from rising labor and material costs and a decline in demand for traditional brick-and-mortar stores.

Customer preferences: The DIY & Hardware Store Market in Germany is witnessing a growing demand for sustainable and eco-friendly products. This is driven by a heightened awareness of environmental concerns and a shift towards a more conscious consumer mindset. As a result, there has been a surge in the popularity of eco-friendly alternatives such as biodegradable paints, energy-efficient appliances, and sustainable building materials. This trend is further reinforced by government initiatives promoting sustainable living and increasing consumer preferences for eco-friendly options, highlighting the importance of sustainability in the DIY & Hardware Store Market.

Trends in the market: In Germany, the DIY & Hardware Store Market is experiencing a shift towards online sales channels, with e-commerce platforms like Amazon and eBay becoming popular among consumers. The rise in DIY culture and the growing demand for home improvement projects have also increased sales for local hardware stores. Furthermore, sustainability and environmentally-friendly products have become a major focus, with many stores offering eco-friendly options. This trend is expected to continue, leading to increased competition among retailers and a greater emphasis on online presence. Additionally, the use of digital technologies, such as virtual reality and augmented reality, is expected to become more prevalent in the buying process, providing a more immersive and convenient shopping experience for customers. For industry stakeholders, adapting to these trends and investing in digital capabilities will be crucial in remaining competitive in the market.

Local special circumstances: In Germany, the DIY & Hardware Store Market is unique due to the country's strong emphasis on sustainability and environmentally-friendly products. This has led to a rise in demand for eco-friendly building materials and tools. Additionally, Germany's strict regulations on product quality and safety have influenced the market, promoting a high standard of merchandise. Furthermore, the country's culture of DIY home improvement has resulted in a robust market for home renovation and repair supplies, driving the growth of the DIY & Hardware Store Market in Germany.

Underlying macroeconomic factors: The DIY & Hardware Store Market in Germany is heavily influenced by macroeconomic factors such as economic stability, consumer confidence, and government policies. The country's strong economy and high purchasing power of its citizens have resulted in steady growth for the market. In addition, favorable government policies promoting home improvement and renovation have bolstered the demand for DIY and hardware products. The stable economic climate and high level of investment in infrastructure projects further contribute to the growth of the market. However, changes in fiscal policies or economic downturns could potentially impact consumer spending and in turn, the performance of the DIY & Hardware Store Market in Germany.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.