Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Tunisia

Tunisia

Revenue in the Tomato Ketchup market amounts to €22.83m in 2024. The market is expected to grow annually by 5.74% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €1.82 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 10.84m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.9kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Marché

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Comparaison de régions

Monnaie

Analyst Opinion

The Tomato Ketchup market in Tunisia is experiencing minimal growth due to various factors, such as low demand and slow adoption of digital technologies. Health awareness among consumers and convenience offered by online services are also impacting the growth rate.

Customer preferences: The Tomato Ketchup market in Tunisia has experienced a recent increase in demand for healthier and more natural options, as consumers become more health-conscious. This trend is also seen in the Sauces & Spices market, where there is a growing demand for organic and preservative-free products. This shift towards healthier options is largely driven by the increasing awareness of the benefits of a balanced and nutritious diet, as well as the influence of Western dietary preferences on Tunisian consumer choices.

Trends in the market: In Tunisia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a rise in demand for healthier and more organic options. This trend is driven by a growing awareness of the benefits of natural ingredients and the negative effects of artificial additives. As a result, companies are introducing new products with cleaner labels and natural sweeteners. Additionally, there is a growing interest in locally sourced and sustainable products, as consumers prioritize supporting local businesses and reducing their carbon footprint. These trends are expected to continue, providing opportunities for industry stakeholders to tap into this growing market segment.

Local special circumstances: In Tunisia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's Mediterranean climate, which provides ideal conditions for tomato cultivation. Additionally, the local cuisine heavily relies on tomato-based dishes, making tomato ketchup a staple condiment. Moreover, the Tunisian government's policies promoting domestic food production and reducing imports have boosted the market for locally-made tomato ketchup.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is impacted by various macroeconomic factors in Tunisia. The country's economic health, government policies and global economic trends play a crucial role in shaping the market performance. For instance, favorable trade agreements and investments in the food industry have positively influenced the market growth. Additionally, the growing demand for convenience and ready-to-eat products, coupled with the rising disposable income of the population, has further fueled the demand for tomato ketchup in Tunisia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.