Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Tunisia

Tunisia

Revenue in the Other Cereal Products market amounts to €0.63bn in 2024. The market is expected to grow annually by 6.42% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€13,880m in 2024).
In relation to total population figures, per person revenues of €49.93 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 255.70m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 19.4kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Other Cereal Products Market in Tunisia is experiencing minimal growth, impacted by various factors such as low consumer awareness and limited access to digital technologies. Despite this, convenience and health consciousness are driving the market's slow growth within the larger Bread & Cereal Products Market in the country.

Customer preferences: The Other Cereal Products Market in Tunisia has seen a rise in demand for gluten-free options, as more consumers are adopting a plant-based or health-conscious diet. This trend is driven by the increasing awareness of food intolerances and allergies, as well as the growing popularity of vegan and vegetarian lifestyles. Additionally, there is a growing preference for natural and organic ingredients, leading to the rise of locally-sourced and sustainably-produced cereals in the market.

Trends in the market: In Tunisia, there is a growing trend in the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market for healthier and more diverse cereal options. This includes gluten-free and organic options, as well as incorporating ancient grains like quinoa and amaranth. This trend is driven by increasing health consciousness among consumers and a desire for more variety in their diets. As a result, industry stakeholders are investing in research and development to cater to these demands, while also exploring opportunities for export to other markets. This trend is expected to continue in the coming years, providing potential growth opportunities for the industry.

Local special circumstances: In Tunisia, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the country's agricultural landscape and cultural preferences. With a high production of wheat and barley, Tunisia has a strong tradition of breadmaking, leading to a demand for different types of cereals. Additionally, the country's proximity to the Mediterranean has resulted in a preference for couscous and other traditional cereal-based dishes. The market is also influenced by regulations promoting food security and supporting local production of cereals.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Tunisia is heavily influenced by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The country's stable economy and favorable regulatory environment have resulted in increased investments in the food industry, leading to a growing market for cereal products. Additionally, the rising health consciousness and changing consumer preferences towards healthier alternatives have also contributed to the growth of this market. Furthermore, the government's efforts to promote the consumption of nutritious foods and support for the development of the food sector have further boosted the market's performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.