DIY & Hardware Store - Tunisia

Tunisia

In Tunisia, the revenue in the DIY & Hardware Store market is projected to reach €2,336.00m by the year 2024.
It is expected that the market will experience an annual growth rate of 2.38% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in this market segment, with a projected amount of €720bn in 2024.
Furthermore, in 2024, the per person revenue in Tunisia is estimated to be €185.90.
The DIY & Hardware Store market in Tunisia is experiencing a surge in demand for locally sourced, sustainable building materials.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The DIY & Hardware Store market in Tunisia has been experiencing stagnant growth, influenced by factors such as a slow economy, limited consumer spending, and competition from informal markets. Despite this, the convenience of online shopping and increasing awareness of home improvement have the potential to drive growth in this market.

Customer preferences: The rising popularity of DIY projects and home renovations has led to an increased demand for eco-friendly and sustainable building materials. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are opting for products that promote a greener lifestyle. This trend is further driven by the growing awareness of the importance of reducing carbon footprints and protecting the planet for future generations. As a result, DIY and hardware stores are expanding their offerings to include a wider range of environmentally friendly products to cater to this evolving consumer preference.

Trends in the market: In Tunisia, the DIY & Hardware Store Market is experiencing a trend towards online and mobile sales channels, as well as an increase in demand for eco-friendly and sustainable products. This trajectory is driven by the growing use of technology and internet penetration in the country. With the potential for reduced overhead costs and increased convenience for consumers, this trend has significant implications for industry stakeholders. It also highlights a shift towards environmentally-conscious consumption, which may require retailers to adapt their product offerings and business models to meet evolving consumer preferences.

Local special circumstances: In Tunisia, the DIY & Hardware Store Market is heavily influenced by the country's unique geographical and cultural factors. With a long coastline and diverse terrain, the demand for construction and renovation materials varies across different regions. Additionally, the nation's strong DIY culture, influenced by the Tunisian tradition of handmade craftsmanship, drives the market for tools and equipment. Furthermore, the government's efforts to promote small and medium-sized businesses have led to a flourishing network of local hardware stores and suppliers, catering to the needs of the community.

Underlying macroeconomic factors: In Tunisia, the DIY & Hardware Store Market is heavily dependent on macroeconomic factors such as consumer spending power, government policies, and economic stability. With the country's recent political unrest and economic challenges, the demand for DIY and hardware products has been impacted. However, the market is expected to rebound as the country's economy stabilizes and consumer confidence improves. Additionally, increasing urbanization and rise in construction activities are expected to drive the demand for DIY and hardware products, creating opportunities for growth in the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.