Market Insights Consumer Food Bread & Cereal Products

Bread - Tunisia

Tunisia

Revenue in the Bread market amounts to €264.60m in 2024. The market is expected to grow annually by 6.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €21.06 are generated in 2024.
In the Bread market, volume is expected to amount to 135.70m kg by 2029. The Bread market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Bread market is expected to amount to 10.3kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Bread market in Tunisia is experiencing minimal growth due to factors such as low consumer demand and limited technological advancements. Despite this, the market is expected to see steady growth in the coming years with the increasing popularity of online bread purchases and a growing focus on health and wellness among consumers.

Customer preferences: Consumers in Tunisia are increasingly turning towards healthier alternatives to traditional bread, such as whole grain and gluten-free options. This trend is driven by a growing awareness of the health benefits of these alternatives, as well as an increase in health-conscious consumers. Additionally, there is a rise in demand for locally sourced and artisanal bread, reflecting a growing preference for sustainable and natural products. This shift towards healthier and more sustainable bread options is expected to continue as consumers become more health-conscious and environmentally aware.

Trends in the market: In Tunisia, the Bread Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more diverse options. Consumers are increasingly seeking out whole grain and gluten-free breads, as well as artisanal and organic varieties. This trend is driven by rising health consciousness and a desire for more natural and locally-sourced products. As a result, industry stakeholders are investing in product innovation and marketing to capitalize on this growing demand. However, there are also challenges in terms of supply chain and distribution, as well as potential implications for traditional bakeries.

Local special circumstances: In Tunisia, the Bread Market is heavily influenced by the country's rich history and culture of bread-making. Bread is a staple in Tunisian cuisine and is deeply ingrained in the daily routine of its people. Additionally, the government's regulation of wheat imports and subsidies for local wheat production have a significant impact on the price and availability of bread in the market. The country's geographical location also plays a role, as its proximity to Europe and the Middle East allows for a diverse range of bread varieties and influences. These factors create a unique market dynamic that sets the Bread Market in Tunisia apart from others in the region.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Tunisia is heavily influenced by several macroeconomic factors. One of the key factors is the overall economic health of the country, which can impact consumer purchasing power and demand for bread products. Additionally, global economic trends can also have a significant impact on the bread market in Tunisia, as the country relies on imports for a large portion of its wheat supply. Fiscal policies, such as government subsidies or taxes on bread products, can also have a direct effect on market performance. Furthermore, other financial indicators such as inflation and exchange rates can also impact the cost of production and distribution of bread products. Overall, the stability and growth of the Tunisian economy play a crucial role in shaping the bread market and its performance in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.