Market Insights Consumer Food Oils & Fats

Edible Oils - Tunisia

Tunisia

Revenue in the Edible Oils market amounts to €120.80m in 2024. The market is expected to grow annually by 9.72% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€31,890m in 2024).
In relation to total population figures, per person revenues of €9.62 are generated in 2024.
In the Edible Oils market, volume is expected to amount to 27.34m kg by 2029. The Edible Oils market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Edible Oils market is expected to amount to 1.78kg in 2024.

Key regions: South Korea, United Kingdom, United States, Philippines, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Edible Oils Market in Tunisia is experiencing subdued growth, influenced by factors such as fluctuating commodity prices, changing consumer preferences, and increased competition among local and imported brands, which are impacting overall market dynamics.

Customer preferences: Consumers in Tunisia are increasingly prioritizing health and wellness, leading to a growing demand for organic and cold-pressed edible oils. This shift is influenced by rising awareness of the benefits of healthier fats and the impact of diet on overall well-being. Additionally, younger demographics are gravitating towards diverse culinary experiences, prompting interest in exotic oils such as avocado and coconut. Furthermore, urbanization and busy lifestyles are driving preferences for convenient packaging and ready-to-use oil blends, reshaping the competitive landscape among local and international brands.

Trends in the market: In Tunisia, the Edible Oils Market is experiencing a significant shift towards health-conscious choices, with consumers increasingly opting for organic and cold-pressed oils. This trend is driven by heightened awareness of the health benefits associated with healthier fats and the influence of diet on well-being. The younger population is exploring diverse culinary options, leading to a rising interest in exotic oils like avocado and coconut. Additionally, urban lifestyles are fostering demand for convenient packaging and ready-to-use oil blends, compelling both local and international brands to adapt their offerings to meet these evolving preferences.

Local special circumstances: In Tunisia, the Edible Oils Market is shaped by a rich culinary heritage that emphasizes the use of olive oil, given the country's status as one of the largest olive oil producers in the world. Cultural preferences for traditional flavors are driving demand for local oils, while the Mediterranean diet influences consumer choices towards healthier fats. Additionally, regulatory support for organic farming encourages the production of high-quality, organic oils. This unique blend of local traditions and modern health trends fosters a distinct market dynamic that sets Tunisia apart from other regions.

Underlying macroeconomic factors: The Edible Oils Market in Tunisia is significantly influenced by macroeconomic factors, including global commodity prices, national economic stability, and trade policies. Fluctuations in olive oil prices on the international market can directly impact local producers and consumer prices. Additionally, Tunisia's economic health, characterized by agricultural productivity and rural employment, plays a crucial role in the sector's performance. Government initiatives promoting sustainable agriculture and organic certifications further enhance market growth. Lastly, rising consumer awareness of health benefits associated with olive oil aligns with global trends, fostering increased demand for premium and organic options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.