Non-Alcoholic Drinks - Tunisia

The Non-Alcoholic Drinks market in Tunisia has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Tunisia, customers are increasingly seeking healthier beverage options, leading to a growing demand for non-alcoholic drinks. This shift in preferences can be attributed to a rising awareness of the health benefits associated with consuming non-alcoholic beverages, such as fruit juices, herbal teas, and infused waters. Additionally, customers are becoming more conscious of the ingredients used in their beverages and are opting for natural and organic options.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Tunisia is the growing popularity of functional beverages. Functional beverages are drinks that provide additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other bioactive ingredients that promote health and wellness. The demand for functional beverages is driven by a desire for products that offer a combination of taste, convenience, and health benefits. Another trend in the market is the increasing popularity of local and traditional beverages. Tunisia has a rich culinary tradition, and consumers are showing a growing interest in beverages that are rooted in local culture. Traditional Tunisian drinks, such as mint tea and rosewater-infused drinks, are gaining popularity among both locals and tourists, contributing to the growth of the non-alcoholic drinks market.

Local special circumstances: Tunisia's warm climate and proximity to the Mediterranean Sea make it an ideal market for non-alcoholic beverages. The hot weather encourages the consumption of refreshing drinks, such as fruit juices and iced teas. Additionally, Tunisia's tourism industry plays a significant role in driving the demand for non-alcoholic drinks. Tourists visiting Tunisia often seek out local beverages to experience the country's unique flavors and cultural traditions.

Underlying macroeconomic factors: Tunisia's improving economic conditions have also contributed to the growth of the non-alcoholic drinks market. The country has witnessed a rise in disposable incomes, leading to increased consumer spending on food and beverages. As a result, consumers are more willing to pay a premium for high-quality non-alcoholic drinks that offer health benefits and unique flavors. Furthermore, the government of Tunisia has implemented policies to promote the growth of the food and beverage industry, including the non-alcoholic drinks sector. These policies aim to attract foreign investment, stimulate domestic production, and enhance export capabilities. Such initiatives have created a favorable business environment for non-alcoholic drinks manufacturers and have encouraged innovation and product diversification. In conclusion, the Non-Alcoholic Drinks market in Tunisia is experiencing growth due to changing customer preferences towards healthier options, emerging trends in the market, local special circumstances such as the country's warm climate and tourism industry, and underlying macroeconomic factors such as rising disposable incomes and government support. These factors have created opportunities for both local and international players in the market to meet the evolving demands of Tunisian consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.