Bread & Cereal Products - Sweden

  • Sweden
  • Revenue in the Bread & Bakery Products market amounts to €3.49bn in 2024. The market is expected to grow annually by 4.36% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€257bn in 2024).
  • In relation to total population figures, per person revenues of €326.50 are generated in 2024.
  • In the Bread & Bakery Products market, volume is expected to amount to 1,022.00m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.1% in 2025.
  • The average volume per person in the Bread & Bakery Products market is expected to amount to 86.5kg in 2024.

Key regions: Philippines, United States, Canada, India, China

 
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Analyst Opinion

The Bread & Cereal Products market in Sweden is currently experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier food options, increasing demand for convenience, and introduction of new product innovations. Despite the slow growth rate, the market is expected to continue expanding due to rising health consciousness and advancements in digital technologies facilitating online purchases of food products.

Customer preferences:
Consumers in Sweden are increasingly looking for healthier and more sustainable options in their bread and cereal choices. This has led to a rise in demand for organic and whole grain products, as well as plant-based alternatives to traditional wheat-based breads. Additionally, there has been a growing interest in locally sourced and artisanal breads, reflecting a desire for supporting local businesses and minimizing environmental impact. This trend is driven by a cultural emphasis on health and wellness, as well as a growing awareness of the environmental impact of food production.

Trends in the market:
In Sweden, the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthy and sustainable options. Consumers are increasingly seeking out products with organic, locally-sourced ingredients and free from additives and preservatives. This trend is expected to continue, driven by growing health consciousness and concerns about the environmental impact of food production. Industry stakeholders should prioritize offering transparent and ethical products to meet the evolving consumer preferences. Additionally, the use of digital platforms for online ordering and delivery is also gaining popularity, providing convenience and enhancing accessibility for consumers. As such, businesses should consider investing in digital infrastructure to remain competitive in the market.

Local special circumstances:
In Sweden, the Bread & Cereal Products Market is heavily influenced by the country's strong emphasis on sustainability and health-consciousness. This has led to a demand for organic and locally sourced ingredients, as well as a rise in gluten-free and vegan options. Additionally, the Swedish government has implemented strict regulations on food labeling and advertising, promoting transparency and consumer trust. These factors have shaped the market dynamics, with a focus on quality and transparency driving consumer choices.

Underlying macroeconomic factors:
The Bread & Cereal Products Market within The Food market in Sweden is greatly influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The country's stable economy, with a high GDP and low unemployment rate, has led to a higher purchasing power among consumers, driving the demand for convenient and healthy food options. Additionally, government initiatives promoting healthy eating habits and sustainable agriculture practices have also contributed to the growth of the market. Furthermore, with the growing trend of plant-based diets and the increasing awareness of food allergies and intolerances, there is a rising demand for gluten-free and organic bread and cereal products in Sweden.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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