Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Sweden

Sweden

Revenue in the Breakfast Cereals market amounts to €0.36bn in 2024. The market is expected to grow annually by 4.10% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €33.72 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 69.01m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 6.0kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Breakfast Cereals Market in Sweden is facing slow growth due to factors like changing consumer preferences and increasing health concerns. The convenience of online purchasing is also impacting the market's growth rate, which is currently negligible. However, the market is expected to pick up with the introduction of innovative and healthier cereal options.

Customer preferences: As the demand for healthier breakfast options continues to rise, consumers in Sweden are increasingly turning to plant-based and organic breakfast cereals. This trend is driven by a growing awareness of the environmental impact of food production and a desire for clean label products. Additionally, there is a growing interest in incorporating traditional Swedish ingredients, such as oats and berries, into breakfast cereals, catering to the country's strong cultural identity and preference for natural and locally-sourced foods.

Trends in the market: In Sweden, the Breakfast Cereals market is experiencing a shift towards healthier and more sustainable options, such as organic and gluten-free cereals. This trend is driven by increasing health consciousness and demand for environmentally friendly products. Additionally, there is a growing trend of incorporating traditional Swedish ingredients, such as oats and berries, into cereal formulations. These developments are significant as they cater to the evolving preferences of consumers and align with the country's focus on sustainable living. For industry stakeholders, this presents an opportunity to tap into the growing demand for healthier and more sustainable breakfast options and differentiate themselves from competitors. However, it also poses a challenge to traditional cereal brands, as they may need to adapt their product offerings to stay relevant in the market.

Local special circumstances: In Sweden, the Breakfast Cereals market is heavily influenced by the country's health-conscious culture. The demand for organic and non-GMO options has led to the rise of local brands offering healthier breakfast options. Additionally, the government's strict regulations on food labeling and marketing have also played a significant role in shaping the market. Furthermore, the country's cold climate and long winters have resulted in a high demand for warm, hearty breakfast cereals, such as oatmeal and porridge, compared to other markets. These unique factors have had a significant impact on the dynamics of the Breakfast Cereals market in Sweden.

Underlying macroeconomic factors: The Breakfast Cereals Market in Sweden is heavily influenced by macroeconomic factors such as consumer purchasing power, government policies, and economic growth. The country's strong economy and high disposable income levels have resulted in a high demand for convenient and healthy breakfast options, leading to the growth of the Breakfast Cereals Market. Additionally, Sweden's progressive food policies and investments in sustainable agriculture have created a favorable market environment for companies in the Bread & Cereal Products Market. Furthermore, the country's aging population and increasing health consciousness among consumers have also contributed to the growth of the Breakfast Cereals Market, as consumers are seeking out nutritious and convenient breakfast options to support their busy lifestyles. Overall, the macroeconomic factors in Sweden are creating a conducive environment for the growth of the Breakfast Cereals Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.