
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn 2024, Alphabet's revenue from Google websites (including YouTube advertising) amounted to around 234.23 billion U.S. dollars, up from 206.5 billion U.S. dollars in the previous year. Google Search is by far the biggest revenue segment of Alphabet. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
Characteristic | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|---|---|---|---|
Google Search & other | 69,811 | 85,296 | 98,115 | 104,062 | 148,951 | 162,450 | 175,033 | 198,084 |
YouTube ads | 8,150 | 11,155 | 15,149 | 19,772 | 28,845 | 29,243 | 31,510 | 36,147 |
[TOTAL] Google properties | 77,961 | 96,451 | 113,264 | 123,834 | 177,796 | 191,693 | 206,543 | 234,231 |
Google Network Members' properties | 17,616 | 20,010 | 21,547 | 23,090 | 31,701 | 32,780 | 31,312 | 30,359 |
[TOTAL] Google advertising | 95,577 | 116,461 | 134,811 | 146,924 | 209,497 | 224,473 | 237,855 | 264,590 |
Google Cloud | 4,056 | 5,838 | 8,918 | 13,059 | 19,206 | 26,280 | 33,088 | 43,229 |
Google subscriptions, platforms, and devices (previously "other") | 10,914 | 14,063 | 17,014 | 21,711 | 28,032 | 29,055 | 34,688 | 40,340 |
[TOTAL] Google revenues | 110,547 | 136,362 | 160,743 | 181,694 | 256,735 | 279,808 | 305,631 | 348,159 |
Other Bets revenues | 477 | 595 | 659 | 657 | 753 | 1,068 | 1,527 | 1,648 |
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