Develop your market strategy
Power your market strategy with expert-verified insights
Statista's all-in-one platform delivers trusted market, consumer, and competitor data, with expert-verified forecasts, so you can build confident market entry and positioning strategies.

Trusted by 30,000 organizations for reliable market and consumer data






Key challenges
Frustrated by data gaps holding back your market strategy?
You're not alone. Here's how Statista helps you overcome common research and strategy challenges.
Lack of trusted insights
Unreliable data can lead to costly missteps. Our expert-verified insights provide a dependable foundation for your strategy.
Inefficient research process
Managing multiple data sources is time-consuming and complex. We bring everything you need into one streamlined platform.
Limited market visibility
A fragmented view can obscure critical insights. We deliver a comprehensive, global perspective on your market.
Uncertain market outlook
Conflicting data makes forecasting risky. Our rigorous approach delivers reliable predictions you can trust.
Data To Guide Every Step
Build winning market strategies with trusted insights

Consolidate data across 190+ global markets to gain a clear, accurate view on your market’s current state, competitive dynamics, and possible gaps.
- Access historical data on 1000+ markets to track past shifts and trends
- Analyze key KPIs on markets and subsegments across regions
- Leverage competitive insights to refine your market position and strategy

Use forecast data to predict future market shifts in revenue, demand, or pricing and keep your strategies agile.
- Use 5-year forecasts to anticipate market growth and changes
- Rely on expert-verified data to forecast consumer behavior and opportunities
- Align your strategy with accurate, actionable predictions from expert analysts

Use consumer insights from 2 million interviews to uncover demand drivers and refine messaging across touchpoints.
- Dive into 500+ industries and topics to analyze consumer behavior and psychographics
- Create detailed audience personas to improve your marketing strategy
- Use comprehensive audience reports to better understand what resonates with target groups
Success Story
“Statista strengthens our user-focused approach by providing the reliable insights we need for informed strategic decision-making.”
- Nicole Esser, Marketing Intelligence Manager, edding International
Hear more customer storiesKey Features
All the insights you need for faster, smarter strategies in one place

Customized consumer analyses
Create cross tables with key variables to uncover and identify key audience characteristics.

Research AI for instant insights
Quickly gather the information you need with AI-powered tools to streamline your research.

Integration with existing tools
Easily incorporate Statista’s insights into your workflow and enhance your team’s efficiency.