STATISTA FOR CONSUMER GOODS
Trusted insights to innovate and stay ahead in consumer markets
Develop informed, future-proof GTM strategies with Statista’s all-in-one platform for market and consumer insights. Access reliable global and regional data to efficiently size markets, benchmark performance, and drive product innovation that aligns with customer needs.

Trusted by consumer goods companies around the world






WHY FMCG COMPANIES CHOOSE STATISTA
Unlock growth with comprehensive insights into markets and customers
Expert-validated market data
Access reliable, updated 5-year forecasts for markets globally, empowering you to develop go-to-market strategies with confidence.
Global insights into consumer behavior
Utilize survey data from 2+ million global interviews to stay close to markets of interest and connect deeply with target audiences.
Fast insights with AI-powered search
Our Research AI quickly finds the data you need, helping your team identify trends faster and focus more on meeting consumer needs.
Without Statista
- Niche data providers limits your access to broader market insights
- Fragmented market and consumer data wastes time
- Searching hours for relevant insights delays decision-making
With Statista
- Access comprehensive, reliable data in a single platform
- Unlock full access to global market and consumer insights
- Find the right data in seconds using AI-powered search
Use Cases
How FMCG companies use Statista

Leverage market data and 5-year forecasts to gain a comprehensive view of consumer markets worldwide.
- Analyze key KPIs like revenue and sales volume for 1,000+ markets
- Get clear insights into market dynamics and drivers
- Explore competitive landscapes and growth opportunities

Use comprehensive consumer insights to anticipate demand shifts and sharpen your product strategies and R&D initiatives.
- Dive into 500+ industries and topics to analyze consumer behavior
- Segment audiences by demographics, values, and buying preferences
- Support marketing decisions with in-depth data on target audiences

Leverage brand data sets to analyze key metrics and understand the current market landscape.
- Track KPIs like brand awareness, usage, and loyalty across 10,000+ brands
- Use competitor insights to find opportunities for product differentiation
- Build brand and product strategies on reliable, actionable data
Success Story
“Statista strengthens our user-focused approach by providing the reliable insights we need for informed strategic decision-making.”
- Nicole Esser, edding International
edding now retrieves global-scale market and consumer insights in a fraction of the time typically required for manual research. With Statista, they quickly get valid answers, uncover new growth opportunities faster, and deliver a consumer-centric approach.
Explore success stories
Resources
Check out our free insights to get you started

Must-Watch Consumer Trends 2025
Get insights you can act on with our trend whitepaper highlighting shifts in consumer expectations for 2025.

AI Trends: Roadmap to 2025
Discover how to leverage the tranformative power of AI in your business to drive efficiency and create impactful product marketing.

Brand opportunities in metaverse gaming
Learn how brands like Sony, Lego, and Disney leverage metaverse gaming to drive innovation and capture new market segments.