Soft Drinks - Switzerland

The Soft Drinks market in Switzerland has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Switzerland, there has been a growing trend towards healthier lifestyles and a focus on wellness. As a result, consumers are increasingly seeking out healthier beverage options, such as low-sugar or sugar-free soft drinks, natural and organic ingredients, and functional beverages with added vitamins or minerals. This shift in consumer preferences has led to a rise in demand for healthier soft drink options in the market.

Trends in the market: One of the key trends in the Soft Drinks market in Switzerland is the increasing popularity of sparkling water and flavored water. Sparkling water has gained traction as a healthier alternative to sugary carbonated soft drinks, and its consumption has been on the rise. Flavored water, with natural fruit flavors and no added sugars, has also become a popular choice among health-conscious consumers. Another trend in the market is the growing demand for energy drinks. Switzerland has a highly active and sports-oriented population, and energy drinks are often consumed to boost energy levels during physical activities. Additionally, the younger demographic in Switzerland has shown a preference for energy drinks as a trendy and fashionable beverage choice.

Local special circumstances: Switzerland is known for its high standards of food safety and quality. This has led to a strong emphasis on product transparency and labeling in the Soft Drinks market. Consumers in Switzerland are highly conscious of the ingredients used in their beverages and are more likely to choose products that are made with natural and high-quality ingredients. Furthermore, Switzerland has a strong tradition of local and regional soft drink brands. Swiss consumers often show a preference for locally produced beverages, as they value supporting local businesses and promoting sustainability. This has created opportunities for small and medium-sized soft drink companies to thrive in the market.

Underlying macroeconomic factors: The overall economic stability and high disposable income levels in Switzerland have also contributed to the growth of the Soft Drinks market. With a strong economy and a high standard of living, Swiss consumers have the purchasing power to spend on premium soft drink products. This has encouraged both domestic and international soft drink companies to invest in the Swiss market and introduce innovative and high-quality products. In conclusion, the Soft Drinks market in Switzerland is experiencing growth due to changing customer preferences towards healthier options, such as low-sugar and natural beverages. The market is also influenced by local special circumstances, including a focus on food safety and quality, as well as a preference for local and regional brands. The overall economic stability and high disposable income levels in Switzerland further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.