Bottled Water - Switzerland

Switzerland, known for its pristine alpine landscapes and high quality of life, has seen a significant growth in the Bottled Water market in recent years.

Customer preferences: Swiss consumers have shown a strong preference for bottled water due to its perceived purity and convenience. With a strong focus on health and wellness, many Swiss consumers choose bottled water as their preferred beverage option. Additionally, the convenience of bottled water makes it an attractive choice for on-the-go consumption, especially among busy urban dwellers.

Trends in the market: One of the key trends in the Bottled Water market in Switzerland is the increasing demand for premium and specialty waters. Swiss consumers are willing to pay a premium for waters that are sourced from unique locations or have specific health benefits. This trend is driven by the desire for a differentiated and elevated drinking experience. Another trend in the market is the growing popularity of functional waters. Swiss consumers are increasingly seeking out waters that offer additional health benefits, such as enhanced hydration, electrolyte replenishment, or added vitamins and minerals. This trend aligns with the overall health and wellness focus in the country.

Local special circumstances: Switzerland's abundance of natural springs and pristine water sources contributes to the popularity of bottled water in the country. The country's strict regulations and quality standards ensure that bottled water meets the highest standards of purity and safety. Swiss consumers place a high value on the quality and purity of their drinking water, and bottled water provides them with the assurance that they are consuming a safe and reliable product.

Underlying macroeconomic factors: Switzerland's strong economy and high disposable income levels play a significant role in the growth of the Bottled Water market. With a high standard of living, Swiss consumers have the financial means to choose premium and specialty waters. Additionally, the country's well-developed infrastructure and efficient distribution networks make bottled water easily accessible to consumers across the country. In conclusion, the Bottled Water market in Switzerland has experienced significant growth due to customer preferences for purity and convenience, as well as the increasing demand for premium and functional waters. The country's strict regulations and quality standards, along with its strong economy and high disposable income levels, contribute to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.