Ready-to-Drink (RTD) Tea - Switzerland

The Ready-to-Drink (RTD) Tea market in Switzerland has been experiencing steady growth in recent years.

Customer preferences: Swiss consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing popularity of RTD tea in the country. RTD tea is often perceived as a healthier alternative to carbonated soft drinks, as it is generally lower in sugar and calories. Additionally, the convenience factor of RTD tea appeals to busy consumers who are looking for a refreshing and hydrating drink on the go.

Trends in the market: One of the key trends in the RTD tea market in Switzerland is the growing demand for natural and organic products. Consumers are becoming more conscious about the ingredients in their food and beverages, and are actively seeking out products that are free from artificial additives and preservatives. This trend has led to the emergence of a variety of organic and natural RTD tea brands in the Swiss market, catering to the preferences of health-conscious consumers. Another trend in the market is the increasing popularity of flavored RTD teas. Swiss consumers are open to experimenting with different flavors and are looking for unique and refreshing taste experiences. As a result, RTD tea brands are introducing a wide range of flavors, including fruity, herbal, and floral options, to cater to the diverse preferences of consumers.

Local special circumstances: Switzerland is known for its high quality and premium products, and this reputation extends to the RTD tea market as well. Swiss consumers have a strong preference for premium and high-end brands, and are willing to pay a premium price for products that offer superior quality and taste. This has created opportunities for both domestic and international RTD tea brands to position themselves as premium options in the Swiss market.

Underlying macroeconomic factors: The Swiss economy has remained relatively stable in recent years, with low unemployment rates and a high standard of living. This has created a favorable environment for consumer spending, including on beverages like RTD tea. Additionally, the increasing trend of health and wellness consciousness among Swiss consumers has also contributed to the growth of the RTD tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in Switzerland is experiencing growth due to the preferences of health-conscious consumers, the emergence of natural and organic products, the popularity of flavored options, the demand for premium brands, and the overall stable macroeconomic conditions in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.