Ready-to-Drink (RTD) Coffee & Tea - Switzerland

The Ready-to-Drink (RTD) Coffee & Tea market in Switzerland has been experiencing significant growth in recent years. Customer preferences for convenience, health-consciousness, and unique flavors have been driving this trend. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the development of the market. Customer preferences in Switzerland have shifted towards convenience and on-the-go consumption. With busy lifestyles and a high demand for efficient products, ready-to-drink coffee and tea beverages provide a quick and easy solution for consumers. The convenience factor is particularly appealing to urban dwellers and professionals who are constantly on the move. Health-consciousness is another key driver of the RTD Coffee & Tea market in Switzerland. Consumers are increasingly seeking healthier alternatives to traditional sugary beverages. Ready-to-drink coffee and tea products often offer lower sugar content and are perceived as a healthier choice. This aligns with the global trend of consumers becoming more health-conscious and actively seeking out products that promote well-being. In addition to convenience and health-consciousness, Swiss consumers also value unique flavors and premium ingredients. The market has seen a rise in innovative and exotic flavor profiles, catering to the sophisticated palates of consumers. This trend is in line with the growing demand for premium and artisanal products in the food and beverage industry. Local special circumstances in Switzerland have also played a role in the development of the RTD Coffee & Tea market. Switzerland has a strong coffee culture, with a high consumption rate per capita. This cultural affinity towards coffee has created a favorable environment for the growth of the ready-to-drink coffee market. Furthermore, Switzerland's reputation for high-quality products has contributed to the demand for premium and artisanal ready-to-drink coffee and tea beverages. Underlying macroeconomic factors have also influenced the growth of the RTD Coffee & Tea market in Switzerland. The country's stable economy and high disposable income levels have allowed consumers to indulge in premium and higher-priced products. Additionally, the increasing trend of online shopping and e-commerce has made it easier for consumers to access a wide variety of ready-to-drink coffee and tea options, further fueling market growth. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Switzerland has experienced significant growth due to customer preferences for convenience, health-consciousness, and unique flavors. The local special circumstances of Switzerland's coffee culture and reputation for high-quality products have further contributed to this trend. Additionally, underlying macroeconomic factors such as a stable economy and high disposable income levels have supported the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.