Juices - Switzerland

The Juices market in Switzerland is experiencing significant growth and development. Customer preferences in the Juices market in Switzerland are shifting towards healthier and more natural options. Consumers are becoming more health-conscious and are seeking out products that are made with real fruit and contain no artificial ingredients or added sugars. This trend is in line with the global movement towards clean eating and a focus on wellness. Additionally, there is a growing demand for organic and locally sourced juices, as consumers prioritize sustainability and supporting local businesses. One of the major trends in the Juices market in Switzerland is the rise in popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, which preserves more of the nutrients and enzymes compared to traditional juicing methods. This trend is driven by the increasing awareness of the health benefits of cold-pressed juices and the desire for a convenient way to consume a variety of fruits and vegetables. Another trend in the Juices market in Switzerland is the emergence of functional juices. These juices are formulated with added vitamins, minerals, and other ingredients that offer specific health benefits. Functional juices cater to consumers who are looking for products that go beyond basic nutrition and provide targeted solutions for their health concerns. Examples of functional juices include those that are fortified with probiotics for gut health or enriched with antioxidants for immune support. Local special circumstances in Switzerland contribute to the development of the Juices market. Switzerland is known for its high quality and stringent food regulations, which ensures that consumers have access to safe and reliable products. This reputation for quality extends to the Juices market, where consumers can trust that the juices they purchase meet strict standards. Additionally, Switzerland has a strong culture of wellness and a high disposable income, which creates a favorable environment for the growth of the Juices market. Underlying macroeconomic factors also play a role in the development of the Juices market in Switzerland. The country has a stable economy and a high standard of living, which allows consumers to prioritize their health and wellness. Furthermore, the Swiss government has implemented policies to promote healthy eating and reduce the consumption of sugary beverages, which has led to an increased demand for healthier alternatives like juices. In conclusion, the Juices market in Switzerland is experiencing growth and development driven by customer preferences for healthier and more natural options, the emergence of cold-pressed and functional juices, local special circumstances such as high food regulations and a culture of wellness, and underlying macroeconomic factors including a stable economy and government policies promoting healthy eating.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.