Ready-to-Drink (RTD) Coffee - Switzerland

The Ready-to-Drink (RTD) Coffee market in Switzerland has been experiencing significant growth in recent years. Customer preferences for convenience and on-the-go consumption, coupled with the rising popularity of coffee as a beverage choice, have contributed to the expansion of this market.

Customer preferences: Swiss consumers have increasingly embraced the convenience of Ready-to-Drink (RTD) Coffee products. The fast-paced lifestyle and busy schedules of modern consumers have led to a growing demand for beverages that can be consumed on-the-go. RTD Coffee provides a convenient solution for those who want to enjoy their favorite coffee flavors without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD Coffee market in Switzerland is the introduction of innovative and unique flavors. Manufacturers are constantly exploring new flavor combinations to cater to the diverse preferences of consumers. From classic flavors like cappuccino and latte to more adventurous options like salted caramel or hazelnut, there is a wide range of choices available in the market. Another trend that has gained traction in recent years is the focus on healthier options. Swiss consumers are becoming more health-conscious and are seeking beverages that are low in sugar and calories. As a result, manufacturers are introducing RTD Coffee products that are made with natural ingredients and have reduced sugar content.

Local special circumstances: Switzerland is known for its high-quality coffee culture, with a strong emphasis on craftsmanship and precision. This cultural appreciation for coffee has influenced the development of the RTD Coffee market in the country. Swiss consumers have high expectations when it comes to the taste and quality of their coffee, which has led to the emergence of premium RTD Coffee brands that offer a superior coffee experience.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Switzerland can also be attributed to favorable macroeconomic factors. The country has a strong economy and a high standard of living, which allows consumers to indulge in premium and convenience products. Additionally, the increasing urbanization and the rise of the working population have created a demand for on-the-go food and beverages, including RTD Coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Switzerland is experiencing growth due to customer preferences for convenience and on-the-go consumption. The introduction of innovative flavors and healthier options has also contributed to the expansion of this market. The cultural appreciation for coffee and the strong economy of Switzerland have further fueled the growth of the RTD Coffee market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.