Market Insights Consumer Food Bread & Cereal Products

Pasta - Europe

Europe

Revenue in the Pasta market amounts to €24.48bn in 2024. The market is expected to grow annually by 5.01% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €29.01 are generated in 2024.
In the Pasta market, volume is expected to amount to 10.49bn kg by 2029. The Pasta market is expected to show a volume growth of 1.6% in 2025.
The average volume per person in the Pasta market is expected to amount to 11.5kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pasta Market in Europe is currently experiencing minimal growth, influenced by factors such as changing consumer preferences and increasing competition from other food products. Despite this, the market remains a significant player in the broader Bread & Cereal Products Market, driven by the convenience and versatility of pasta as a staple food. With the rise of health consciousness and the introduction of new digital technologies, the Pasta Market is expected to continue its steady growth in the coming years.

Customer preferences: The popularity of plant-based diets and increasing concerns for sustainability are driving the demand for vegetarian and vegan pasta options in Europe. As consumers become more health-conscious, they are also seeking pasta made with alternative grains, such as quinoa and lentil, as well as gluten-free options. This shift towards healthier and more sustainable pasta choices is expected to continue, as consumers prioritize their personal health and the health of the planet.

Trends in the market: In Europe, the Pasta Market within the Bread & Cereal Products Market of The Food market is experiencing a rise in demand for healthier and more diverse options. This trend is driven by an increasing focus on health and wellness, as well as a growing interest in ethnic cuisines. As a result, there has been a surge in the production of gluten-free and plant-based pastas, as well as a rise in the popularity of traditional, regional pasta varieties. These trends are expected to continue, providing opportunities for industry stakeholders to innovate and cater to the evolving tastes and preferences of consumers.

Local special circumstances: In Italy, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich culinary culture and strong demand for traditional dishes. The use of high-quality, locally sourced ingredients and traditional production methods are key differentiators in this market. Additionally, government regulations on food labeling and quality standards play a significant role in shaping consumer preferences. This has led to the rise of niche, artisanal pasta brands that cater to health-conscious and environmentally aware consumers.

Underlying macroeconomic factors: The Pasta Market in Europe is heavily influenced by macroeconomic factors, such as the overall economic health of the region, fiscal policies, and global economic trends. Countries with strong economic growth and stable fiscal policies, such as Germany and France, are experiencing higher demand for pasta products due to increased consumer spending power. On the other hand, countries with weaker economic performance, such as Italy and Greece, are facing challenges in the pasta market due to reduced consumer purchasing power. Additionally, the increasing trend of health-consciousness and preference for convenience foods among consumers is also impacting the pasta market, as manufacturers are introducing healthier and more convenient pasta options to meet consumer demand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.