Non-Alcoholic Drinks - Europe

  • Europe
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to €149.70bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €119.60bn in 2024.
  • Revenue, combined amounts to €269.30bn in 2024.
  • The revenue, at home is expected to grow annually by 2.62% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (€185bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €177.30 are generated in 2024.
  • In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 144.4bn L by 2024.
  • Volume, out-of-home is expected to amount to 15.9bn L in 2024.
  • Volume, combined is expected to amount to 160.3bn L in 2024.
  • The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.1% in 2025.
  • The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 171.10L in 2024.

Key regions: Worldwide, United States, India, Vietnam, Australia

Comparaison de régions

Analyst Opinion

The Non-Alcoholic Drinks market in Europe has been experiencing steady growth in recent years.

Customer preferences:
One of the key reasons for the growth of the Non-Alcoholic Drinks market in Europe is the changing customer preferences. Consumers are becoming more health-conscious and are seeking healthier alternatives to alcoholic beverages. Non-alcoholic drinks such as fruit juices, flavored water, and herbal teas are gaining popularity among consumers who want to enjoy refreshing beverages without the negative health effects of alcohol. Additionally, there is a growing trend of consumers seeking non-alcoholic options during social gatherings and events, which further drives the demand for non-alcoholic drinks in the market.

Trends in the market:
One of the major trends in the Non-Alcoholic Drinks market in Europe is the rise of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that promote specific health benefits such as improved digestion, increased energy, or enhanced immune function. The demand for functional beverages is driven by consumers' desire for products that not only taste good but also provide added nutritional value. This trend has led to the introduction of a wide range of functional beverages in the market, including probiotic drinks, antioxidant-rich juices, and energy drinks with natural ingredients. Another trend in the Non-Alcoholic Drinks market in Europe is the increasing popularity of plant-based beverages. With the rise of veganism and vegetarianism, there is a growing demand for non-dairy alternatives to traditional milk and dairy-based drinks. Plant-based beverages such as almond milk, soy milk, and oat milk have gained significant popularity among consumers who are looking for dairy-free options that are also environmentally sustainable. This trend is expected to continue driving the growth of plant-based beverages in the market.

Local special circumstances:
The Non-Alcoholic Drinks market in Europe is also influenced by local special circumstances. For example, in countries with a strong coffee culture like Italy and Spain, there is a high demand for non-alcoholic coffee-based drinks such as espresso-based beverages, iced coffee, and coffee-flavored milkshakes. Similarly, in countries with a long tradition of tea consumption like the United Kingdom and Ireland, there is a strong market for non-alcoholic tea-based beverages such as iced tea, herbal teas, and tea-infused drinks.

Underlying macroeconomic factors:
The growth of the Non-Alcoholic Drinks market in Europe is also supported by underlying macroeconomic factors. The region has experienced stable economic growth in recent years, which has increased disposable incomes and consumer spending power. This has allowed consumers to indulge in non-alcoholic beverages as a part of their daily routine or as a treat. Additionally, the growing tourism industry in Europe has also contributed to the demand for non-alcoholic drinks, as tourists often seek out local beverages and experiences during their travels. In conclusion, the Non-Alcoholic Drinks market in Europe is experiencing steady growth due to changing customer preferences, the rise of functional and plant-based beverages, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and wellness, the demand for non-alcoholic drinks is expected to further increase in the future.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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