Bottled Water - Europe

The Bottled Water market in Europe has experienced significant growth in recent years, driven by changing customer preferences and trends in the market.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Europe is the increasing health consciousness among consumers. With a growing emphasis on wellness and hydration, consumers are opting for bottled water as a healthier alternative to sugary drinks. Additionally, the convenience and portability of bottled water make it a popular choice for consumers on-the-go.

Trends in the market: One of the key trends in the Bottled Water market in Europe is the rise of premium and flavored water. Consumers are willing to pay a higher price for bottled water that offers unique flavors or enhanced benefits, such as added vitamins or minerals. This trend reflects the growing demand for innovative and differentiated products in the market. Another trend in the market is the increasing popularity of sustainable packaging. With growing concerns about plastic waste and environmental impact, consumers are seeking out bottled water brands that use eco-friendly packaging materials, such as recycled plastic or biodegradable materials. This trend is driving innovation in packaging solutions and pushing companies to adopt more sustainable practices.

Local special circumstances: In some European countries, tap water is considered safe and of high quality. This poses a challenge for the Bottled Water market, as consumers may opt for tap water instead of purchasing bottled water. However, there are still opportunities for growth in these markets, particularly among tourists or in areas with lower water quality.

Underlying macroeconomic factors: The growing population and urbanization in Europe are key macroeconomic factors driving the growth of the Bottled Water market. As more people live in cities and lead busy lifestyles, the demand for convenient and portable hydration options increases. Additionally, rising disposable incomes in many European countries have made bottled water more affordable and accessible to a larger consumer base. In conclusion, the Bottled Water market in Europe is experiencing growth due to changing customer preferences, such as a focus on health and convenience. Premium and flavored water, as well as sustainable packaging, are key trends in the market. Local special circumstances, such as the availability of tap water, and underlying macroeconomic factors, such as population growth and rising disposable incomes, also play a role in shaping the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.