Market Insights Consumer Food Dairy Products & Eggs

Milk Substitutes - Europe

Europe

Revenue in the Milk Substitutes market amounts to €4.22bn in 2024. The market is expected to grow annually by 12.31% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,212m in 2024).
In relation to total population figures, per person revenues of €5.00 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 3.01bn kg by 2029. The Milk Substitutes market is expected to show a volume growth of 11.7% in 2025.
The average volume per person in the Milk Substitutes market is expected to amount to 2.3kg in 2024.

Key regions: India, Canada, China, United States, Russia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Milk Substitutes Market in Europe is experiencing mild growth, driven by factors such as increasing health consciousness and convenience of online services. The market is expected to continue growing due to rising demand for plant-based alternatives and changing dietary preferences.

Customer preferences: Consumer demand for plant-based milk substitutes continues to rise in Europe, as health and environmental concerns drive a shift towards more sustainable and ethical food choices. This trend is particularly prevalent among younger generations, who are more likely to prioritize health and sustainability in their purchasing decisions. As a result, companies are increasingly investing in innovative plant-based milk alternatives, such as oat, almond, and coconut milk, to cater to this growing demand. This trend is also fueled by the rise of veganism and flexitarianism, as consumers seek to reduce their consumption of animal products.

Trends in the market: In Europe, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing an increase in demand for plant-based milk alternatives. This trend is driven by a growing interest in vegan and vegetarian diets, as well as concerns over the environmental impact of dairy production. Additionally, there is a rise in lactose intolerance and dairy allergies, leading consumers to seek out non-dairy options. This trend is expected to continue, as more companies are investing in plant-based milk production and expanding their product offerings to meet the growing demand. This has significant implications for industry stakeholders, as they must adapt and innovate to keep up with changing consumer preferences and remain competitive in the market.

Local special circumstances: In Europe, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is influenced by strict regulations on dairy production, such as the ban on growth hormones. The market is also affected by the strong demand for plant-based alternatives, driven by cultural and health considerations. Additionally, the diverse geographical and cultural preferences within Europe lead to variations in product offerings and marketing strategies. This creates a complex and competitive market landscape, with different factors influencing consumer choices in each country.

Underlying macroeconomic factors: The Milk Substitutes Market in Europe is highly affected by macroeconomic factors such as consumer preferences, government policies, and economic stability. As consumer awareness about the health benefits of plant-based milk substitutes increases, the market is growing at a rapid pace. Furthermore, favorable government initiatives promoting plant-based diets and sustainable food choices are driving the demand for milk substitutes. The overall economic stability and rising disposable income in Europe are also contributing to the growth of the market. However, challenges such as high production costs and limited availability of raw materials may hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.