Market Insights Consumer Food Bread & Cereal Products

Bread - Europe

Europe

Revenue in the Bread market amounts to €110.90bn in 2024. The market is expected to grow annually by 5.52% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €131.40 are generated in 2024.
In the Bread market, volume is expected to amount to 42.57bn kg by 2029. The Bread market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Bread market is expected to amount to 45.9kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Bread market in Europe has shown minimal growth, influenced by factors such as consumer preference for healthier options and the convenience of online shopping. Despite this, the Bread & Cereal Products market within The Food market continues to see steady growth due to increasing demand for ready-to-eat and on-the-go options.

Customer preferences: The rise of health-conscious consumers has led to a growing demand for organic and gluten-free bread options in the Bread Market of the Bread & Cereal Products Market within The Food market. This trend is driven by a shift towards healthier eating habits, as well as an increasing awareness of food intolerances and allergies. As a result, bakeries are introducing alternative flours and ingredients, such as quinoa and chickpea flour, to cater to this growing market. Additionally, online sales of bread have seen a significant increase as consumers opt for contactless shopping and delivery options amid the COVID-19 pandemic.

Trends in the market: In Europe, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with a rise in demand for whole grain and gluten-free bread. This trend is driven by increasing health consciousness among consumers and a growing preference for natural and organic products. Additionally, there is a growing market for artisanal bread, with consumers willing to pay a premium for high-quality, handmade bread. This trend is expected to continue, presenting opportunities for industry stakeholders to expand their product offerings and cater to changing consumer preferences.

Local special circumstances: In France, the Bread Market is deeply rooted in the country's rich culinary tradition and cultural heritage. Bread is considered a staple food and is consumed daily by most households. This has led to a high demand for a variety of fresh and artisanal breads, creating a highly competitive market for small local bakeries. Additionally, strict regulations on food labeling and ingredients have influenced consumer preferences for organic and locally sourced bread. These unique factors contribute to the dynamic and diverse Bread Market in France.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, population growth, and changing dietary preferences. In Europe, the market is largely driven by consumer demand for healthier and more convenient food options. The region's strong economy and high disposable income levels have also contributed to the growth of the market. However, the market is also impacted by factors such as trade policies, inflation rates, and currency fluctuations, which can affect the cost of production and ultimately impact market performance. Additionally, the increasing focus on sustainability and environmentally friendly practices in the food industry is also shaping the future of the Bread Market in Europe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.