Market Insights Consumer Food Spreads & Sweeteners

Spreads - Europe

Europe

Revenue in the Spreads market amounts to €12.23bn in 2024. The market is expected to grow annually by 6.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €14.49 are generated in 2024.
In the Spreads market, volume is expected to amount to 2.86bn kg by 2029. The Spreads market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Spreads market is expected to amount to 3.0kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Spreads Market in Europe is experiencing minimal growth, influenced by factors such as consumer preference for healthier food options, increasing demand for plant-based spreads, and the convenience of online shopping. Sub-markets such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter also contribute to the overall market's growth rate.

Customer preferences: In Europe, the Spreads Market of the Spreads & Sweeteners Market within The Food market is witnessing a growing demand for natural and healthier options. This trend is driven by changing consumer preferences, particularly among younger generations, for products that are free from artificial ingredients and preservatives. Additionally, there is a rising interest in plant-based spreads and alternatives to traditional spreads made with dairy and animal products. This shift towards more sustainable and ethical food choices is also reflected in the increasing popularity of locally-sourced and organic spreads.

Trends in the market: In Europe, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier and more natural options. Consumers are increasingly seeking out spreads and sweeteners made from natural ingredients, such as honey and fruit. This trend is driven by a growing awareness of the negative health effects of artificial sweeteners and preservatives. As a result, manufacturers are responding by offering more natural and organic options in their product lines. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for product innovation to meet consumer demand for healthier options.

Local special circumstances: In Europe, the Spreads & Sweeteners Market is heavily influenced by cultural and regulatory factors. For example, in France, the market is dominated by traditional butter-based spreads, while in Germany, the demand for healthier plant-based spreads is on the rise. Additionally, strict regulations on food labeling and ingredients have pushed companies to introduce more natural and organic options. In countries like Italy and Spain, where the Mediterranean diet is popular, the market is driven by the demand for high-quality, artisanal spreads made with local ingredients. These unique factors shape the Spreads Market in Europe, creating a diverse and competitive landscape.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in Europe is heavily influenced by macroeconomic factors such as changing consumer preferences, increasing demand for natural and healthier food options, and growing awareness about the harmful effects of artificial sweeteners. In addition, favorable government initiatives promoting healthy eating habits and regulating the use of additives in food products are also driving market growth. Furthermore, the rising disposable income and improving economic conditions in Europe are expected to boost the demand for premium and organic spreads and sweeteners, driving market growth in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.