Market Insights Advertising & Media Media

Cinema - Australia

Australia

In Australia, revenue in the Cinema market is projected to reach €1,605.00m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.51%, leading to a projected market volume of €1,907.00m by 2029.
Within the Cinema market in Australia, the anticipated number of viewers is expected to amount to 13.9m users by 2029.
User penetration in Australia will be 47.5% in 2024 and is anticipated to rise to 49.9% by 2029.
The average revenue per viewer in Australia is expected to be €126.50.
In global comparison, the majority of revenue will be generated the United States, which is projected to reach €19,450.00m in 2024.
Australia's cinema market is experiencing a resurgence, driven by a growing appetite for local storytelling and innovative digital distribution methods.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Australia has experienced significant growth and development in recent years.

Customer preferences: Australian consumers have shown a strong preference for cinema experiences, with a growing demand for high-quality audio and visual technology. This has led to an increase in the number of cinemas offering premium formats such as IMAX and 3D. Additionally, there is a growing trend of consumers seeking out unique and immersive cinema experiences, such as outdoor screenings and themed events.

Trends in the market: One of the key trends in the Australian cinema market is the rise of streaming services. With the increasing popularity of platforms like Netflix and Amazon Prime, some analysts predicted that the cinema industry would decline. However, the Australian market has proven to be resilient, with cinemas adapting to the changing landscape by offering exclusive content and unique experiences that cannot be replicated at home. This has helped to maintain the appeal of the cinema experience and attract audiences. Another trend in the Australian cinema market is the focus on local content. Australian films have gained international recognition in recent years, with movies like "Mad Max: Fury Road" and "The Great Gatsby" receiving critical acclaim and commercial success. This has led to increased support for Australian films from both audiences and industry professionals, resulting in a boost for the local cinema market.

Local special circumstances: Australia's geography and climate also contribute to the development of the cinema market. With a large landmass and diverse landscapes, outdoor cinemas have become popular in many parts of the country. The warm climate in many regions also allows for year-round outdoor screenings, creating a unique cinema experience that is not commonly found in other countries.

Underlying macroeconomic factors: Australia's strong economy and high disposable income levels have also played a role in the growth of the cinema market. With a relatively affluent population, Australians have the means to spend on leisure activities such as going to the movies. Additionally, the country's robust tourism industry attracts both domestic and international visitors, further boosting cinema attendance. In conclusion, the Cinema market in Australia has experienced growth and development due to customer preferences for high-quality experiences, the rise of streaming services, the focus on local content, unique outdoor cinema opportunities, and the country's strong economy and high disposable income levels. These factors have contributed to the resilience and continued success of the Australian cinema industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.