Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - Australia

Australia

In Australia, revenue in the 2023 market is projected to reach €1,011.00m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.66%, leading to a projected market volume of €1,210.00m by 2029.
The largest market in Australia is Music Streaming, which will have a market volume of €786.90m in 2024.
In a global context, the most revenue will be generated the United States, amounting to €17,690.00m in 2024.
Within the 2023 market in Australia, the number of users is anticipated to reach 13.8m users by 2029.
User penetration is expected to be 46.6% in 2024 and is projected to increase to 49.2% by 2029.
The usage share of Spotify is estimated to be 44.0% in the 2023 market in Australia for the year 2023.
In 2023, a share of High income of users in Australia is classified in the High income group.
Australia's digital music market is experiencing a surge in streaming subscriptions, reflecting a growing preference for on-demand audio experiences among consumers.

Key regions: Germany, China, Europe, Japan, India

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Analyst Opinion

The Digital Music market in Australia has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Customers in Australia have shown a strong preference for digital music over physical formats such as CDs. This shift can be attributed to the convenience and accessibility offered by digital music platforms. With the rise of smartphones and high-speed internet, consumers can now easily stream and download music on the go. Additionally, the availability of a wide range of music genres and artists on digital platforms has also contributed to the popularity of digital music among Australian consumers.

Trends in the market: One of the key trends in the Australian Digital Music market is the increasing popularity of streaming services. Streaming platforms such as Spotify, Apple Music, and YouTube Music have gained a significant user base in Australia. This can be attributed to their vast music libraries, personalized recommendations, and affordable subscription plans. As a result, the demand for digital downloads and physical music formats has declined in the country. Another trend in the market is the growing adoption of smart speakers and voice-activated assistants. Devices such as Amazon Echo and Google Home have become increasingly popular in Australian households, providing consumers with a convenient way to access and control their music. This has led to an increase in the usage of voice commands to play specific songs, albums, or playlists, further driving the demand for digital music services.

Local special circumstances: Australia's geographical location and relatively small population compared to other countries have influenced the development of the Digital Music market. Due to its distance from major music production centers, physical distribution of music was often challenging and expensive in the past. However, the advent of digital music has eliminated these barriers, allowing Australian consumers to access a wide range of music instantly. Furthermore, the Australian music industry has witnessed the emergence of successful local artists who have gained international recognition. This has not only boosted the popularity of Australian music but has also contributed to the growth of the Digital Music market in the country. Local artists such as Tones and I, Sia, and Tame Impala have attracted a global fanbase, with their music being widely consumed through digital platforms.

Underlying macroeconomic factors: Australia's strong economy and high disposable income levels have played a role in the growth of the Digital Music market. With a stable economy and a relatively affluent population, consumers in Australia have the financial means to invest in digital music services and devices. This has created a favorable environment for digital music providers to thrive in the country. In conclusion, the Digital Music market in Australia has experienced significant growth due to changing customer preferences, advancements in technology, and local special circumstances. The increasing popularity of streaming services, the adoption of smart speakers, and the success of local artists have all contributed to the development of the market. Additionally, Australia's strong economy and high disposable income levels have created a favorable environment for the digital music industry to flourish.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.