Market Insights Advertising & Media Media Cinema

Box Office - Australia

Australia

In Australia, revenue in the Box Office market market is projected to reach €0.78bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.58%, resulting in a projected market volume of €0.93bn by 2029.
In the Box Office market market withAustralia, the number of viewers is expected to amount to 13.9m users by 2029.
User penetration will be 47.5% in 2024 and is anticipated to hit 49.9% by 2029.
The average revenue per viewer in Australia is expected to amount to €61.16.
In global comparison, most revenue will be generated the United States (€9,402.00m in 2024).
Australia's box office is witnessing a resurgence, driven by a growing appetite for local narratives and diverse international films amidst evolving audience preferences.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

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Analyst Opinion

The Box Office market in Australia has experienced significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Australia have played a crucial role in the development of the Box Office market. Australians have a strong affinity for film and entertainment, with a rich cultural history of supporting local and international films. This has led to a high demand for cinema experiences and a willingness to spend on tickets and concessions. Additionally, Australians have embraced the popularity of blockbuster films and eagerly anticipate the release of highly anticipated movies, contributing to the growth of the Box Office market. Trends in the market have also influenced the development of the Box Office market in Australia. The rise of digital technologies and streaming platforms has transformed the way people consume media. However, despite the convenience of streaming services, Australians still value the unique experience of watching movies in theaters. The immersive atmosphere, large screens, and superior sound quality continue to attract audiences to cinemas, resulting in a steady demand for Box Office tickets. Local special circumstances have further contributed to the growth of the Box Office market in Australia. The country's favorable climate and outdoor lifestyle make going to the movies a popular leisure activity. Additionally, Australia has a strong film industry, with talented actors, directors, and production crews. The success of local films, such as "Mad Max: Fury Road" and "The Great Gatsby," has generated a sense of national pride and increased support for Australian cinema, boosting Box Office revenues. Underlying macroeconomic factors have also played a role in the development of the Box Office market in Australia. The country's stable economy, high disposable incomes, and relatively low unemployment rates have provided Australians with the financial means to spend on entertainment. Furthermore, Australia's growing population, particularly in urban areas, has contributed to the increasing demand for cinema experiences, driving Box Office revenues. In conclusion, the Box Office market in Australia has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The strong affinity for film, the unique cinema experience, the support for local films, and the favorable economic conditions have all contributed to the development of the Box Office market in Australia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.