Market Insights Advertising & Media Media Cinema

Cinema Concessions - Australia

Australia

In Australia, revenue in the Cinema Concessions market market is projected to reach €0.76bn in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 2.98%, leading to a projected market volume of €0.88bn by 2029.
The number of viewers in the Cinema Concessions market market in Australia is expected to reach 13.9m users by 2029.
User penetration in Australia is forecasted to be 47.5% in 2024 and is expected to increase to 49.9% by 2029.
The average revenue per viewer in Australia is anticipated to be €59.62.
In a global context, the majority of revenue will be generated the United States, which is projected to achieve €9,166.00m in 2024.
In Australia, the cinema concessions market is increasingly prioritizing healthier snack options, reflecting a shift towards wellness among moviegoers.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Australia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Australia have shown a growing interest in the cinema experience beyond just watching a movie. They are increasingly looking for a complete entertainment package that includes high-quality food and beverages. This shift in preferences has led to an increase in demand for cinema concessions, as customers are willing to spend more on snacks and drinks while enjoying their favorite films.

Trends in the market: One of the key trends in the Cinema Concessions market in Australia is the introduction of gourmet and premium food options. Cinemas are now offering a wide range of food choices, including gourmet burgers, artisanal pizzas, and specialty desserts. This trend is driven by the desire to provide customers with a unique and elevated cinema experience. Additionally, there has been a focus on healthier food options, with cinemas offering items such as salads, smoothies, and gluten-free snacks to cater to health-conscious customers. Another trend in the market is the integration of technology. Cinemas are adopting digital menu boards and self-service kiosks to enhance the ordering process and improve efficiency. This allows customers to easily browse through the menu options and place their orders, reducing waiting times and enhancing the overall customer experience.

Local special circumstances: Australia has a strong café culture, and this has influenced the Cinema Concessions market as well. Cinemas in Australia have capitalized on this by offering a variety of coffee options, including specialty coffees and barista-made drinks. This has become a popular choice among customers, who enjoy the convenience of being able to grab a coffee while watching a movie. Additionally, the climate in Australia plays a role in shaping customer preferences. With the country experiencing hot summers, there is a higher demand for cold beverages such as soft drinks, iced teas, and frozen treats. Cinemas have responded to this demand by expanding their beverage options and offering a wide selection of refreshing drinks.

Underlying macroeconomic factors: The strong economy in Australia has contributed to the growth of the Cinema Concessions market. With increasing disposable incomes, customers are more willing to spend on premium food and beverages at cinemas. This has allowed cinemas to invest in improving their concessions offerings and provide customers with a high-quality experience. Furthermore, the growth of the tourism industry in Australia has also had a positive impact on the Cinema Concessions market. As more international tourists visit the country, they contribute to the demand for cinema concessions, further driving the growth of the market. In conclusion, the Cinema Concessions market in Australia is experiencing growth due to changing customer preferences, including a desire for gourmet and premium food options, as well as the integration of technology. Local special circumstances, such as the strong café culture and the climate, also play a role in shaping the market. The underlying macroeconomic factors, including a strong economy and growth in the tourism industry, further contribute to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.