Market Insights Advertising & Media Media Cinema

Cinema Concessions - Europe

Europe

In Europe, the revenue in the Cinema Concessions market market is projected to reach €9.41bn in 2024.
It is expected that revenue will show an annual growth rate (CAGR 2024-2029) of 3.60%, resulting in a projected market volume of €11.23bn by 2029.
The number of viewers in the Cinema Concessions market market in Europe is expected to amount to 350.7m users by 2029.
User penetration in Europe will be 37.7% in 2024 and is expected to increase to 41.6% by 2029.
The average revenue per viewer in this market is anticipated to amount to €29.55.
In a global context, most revenue will be generated the United States, with a figure of €9,166.00m in 2024.
In Europe, cinema concessions are increasingly focusing on premium snack offerings, reflecting a growing trend towards enhanced customer experiences and gourmet options.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Europe are playing a crucial role in the development of the Cinema Concessions market. European consumers have shown a growing interest in premium and high-quality food and beverage options when visiting cinemas. They are increasingly looking for a unique and immersive experience that goes beyond just watching a movie. As a result, cinema operators in Europe are expanding their concessions offerings to include a wide range of gourmet snacks, craft beers, and specialty cocktails. This shift in customer preferences has led to an increase in revenue and profitability for cinema concessionaires. Trends in the market further support the growth of the Cinema Concessions market in Europe. One notable trend is the rise of in-cinema dining experiences. Cinemas are now offering full-service restaurants within their premises, allowing customers to enjoy a meal before or after watching a movie. This trend has been particularly successful in urban areas where consumers are looking for convenient entertainment options that combine dining and cinema experiences. Additionally, there is a growing trend towards healthier food options in cinemas, with an emphasis on organic, locally sourced, and sustainable products. This reflects the broader shift towards healthier lifestyles and the increasing demand for more conscious food choices. Local special circumstances also contribute to the development of the Cinema Concessions market in Europe. Each country in Europe has its own unique cultural and culinary traditions, which influence the concessions offerings in cinemas. For example, in countries like Italy and France, where food is deeply ingrained in the culture, cinemas often offer a wide selection of gourmet snacks and beverages that reflect the local cuisine. On the other hand, in countries like Germany and the UK, where beer is a popular choice, cinemas often have a variety of craft beers on offer. These local special circumstances create a diverse and dynamic concessions market in Europe. Underlying macroeconomic factors are also driving the growth of the Cinema Concessions market in Europe. The overall economic stability and increasing disposable income in many European countries have led to higher consumer spending on leisure activities. As a result, more people are willing to spend money on premium concessions at cinemas, contributing to the growth of the market. Additionally, the tourism industry in Europe is thriving, attracting a large number of international visitors who are eager to explore local entertainment options, including cinema experiences. This influx of tourists further boosts the demand for concessions in European cinemas. In conclusion, the Cinema Concessions market in Europe is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The focus on premium offerings, in-cinema dining experiences, healthier food options, and the influence of local culinary traditions all contribute to the growth of the market. Furthermore, the overall economic stability and increasing disposable income in Europe, coupled with the thriving tourism industry, create a favorable environment for the development of the Cinema Concessions market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.