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eBooks - Europe

Europe

Revenue in the eBooks market in Europe is projected to reach €2.38bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.91%, leading to a projected market volume of €2.49bn by 2029.
In the European eBooks market, the number of readers is anticipated to total 97.7m users by 2029.
User penetration in Europe will be 11.1% in 2024 and is expected to rise to 11.6% by 2029.
The average revenue per user (ARPU) in this market is projected to be €25.31.
In global comparison, the majority of revenue will be generated the United States (€4,948.00m in 2024).
In Europe, the rise of mobile reading applications is significantly reshaping the eBook market, fostering a new generation of digital literacy.

Key regions: China, Japan, France, Asia, India

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Analyst Opinion

The eBooks market in Europe has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the development of this industry.

Customer preferences: In Europe, there is a growing preference for digital content consumption, which has led to an increased demand for eBooks. Customers appreciate the convenience and accessibility of eBooks, as they can be easily downloaded and read on various devices. Furthermore, the ability to carry multiple books in one device is particularly appealing for travelers and individuals with limited physical storage space.

Trends in the market: One of the key trends in the European eBooks market is the rise of subscription-based services. Customers are increasingly opting for subscription platforms that offer unlimited access to a wide range of eBooks for a fixed monthly fee. This trend has been driven by the desire for cost-effective and diverse reading options. Additionally, many publishers are now offering their own subscription services to cater to this growing demand. Another trend in the market is the increasing popularity of self-publishing. With the advent of digital platforms and online marketplaces, authors now have the opportunity to publish their own eBooks without the need for traditional publishing houses. This has led to a greater diversity of content and a democratization of the publishing industry.

Local special circumstances: Europe is a culturally diverse region with multiple languages and literary traditions. This diversity is reflected in the eBooks market, with a wide range of titles available in different languages. Local authors and publishers have also embraced the digital format, making their works accessible to a global audience. This has led to a vibrant and diverse eBook market in Europe.

Underlying macroeconomic factors: The growth of the eBooks market in Europe can be attributed to several macroeconomic factors. Firstly, the increasing penetration of smartphones and tablets has made it easier for individuals to access and read eBooks. Additionally, the high internet penetration rates in Europe have facilitated the digital distribution of eBooks. Lastly, the COVID-19 pandemic has further accelerated the adoption of eBooks, as people turned to digital content during lockdowns and restrictions. In conclusion, the eBooks market in Europe is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of eBooks, along with the rise of subscription-based services and self-publishing, have contributed to the development of this industry. Furthermore, the cultural diversity of Europe and the increasing penetration of digital devices and internet access have fueled the growth of the eBooks market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.