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eBooks - Japan

Japan

In Japan, revenue in the eBooks market is projected to reach €2.33bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.66%, which will lead to a projected market volume of €2.53bn by 2029.
The number of readers in the eBooks market in Japan is anticipated to amount to 25.1m users by 2029.
User penetration in Japan will be 19.5% in 2024 and is anticipated to increase to 21.1% by 2029.
The average revenue per user (ARPU) in Japan is expected to reach €97.64.
In a global context, the majority of revenue will be generated the United States, which is projected at €4,948.00m in 2024.
In the year 2023, a share of 34.4% of users in Japan belonged to the Medium income income group.
Additionally, in the year 2023, a share of 57.0% of users in Japan was Male.
In Japan, the eBook market continues to flourish, driven by a growing preference for digital reading among younger consumers and increased accessibility through smartphones.

Key regions: China, Japan, France, Asia, India

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Analyst Opinion

The eBooks market in Japan has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Japanese customers have shown a growing preference for digital content, including eBooks, due to their convenience and accessibility. With the rise of smartphones and tablets, more people are opting to read books digitally rather than in print format. This shift in customer preferences has led to an increase in demand for eBooks in Japan.

Trends in the market: One of the key trends in the eBooks market in Japan is the popularity of manga and light novels in digital format. Manga, which are Japanese comic books, and light novels, which are short novels with illustrations, have a large fan base in Japan. The availability of these genres in eBook format has attracted a significant number of readers, contributing to the growth of the market. Another trend in the market is the rise of subscription-based eBook services. These services offer customers access to a wide range of eBooks for a monthly fee. This model has gained popularity in Japan as it provides readers with a cost-effective way to access a large library of digital content. Additionally, subscription services often offer personalized recommendations based on the customer's reading preferences, enhancing the overall reading experience.

Local special circumstances: Japan has a highly literate population with a strong reading culture. The country has a rich literary history, and reading is considered a popular leisure activity. The availability of eBooks allows readers to easily access a wide range of content, including both domestic and international titles. This has contributed to the growth of the eBooks market in Japan.

Underlying macroeconomic factors: Japan has a technologically advanced society with high internet penetration and smartphone usage. The widespread adoption of smartphones and tablets has made it easier for people to access eBooks on the go. Additionally, the COVID-19 pandemic has accelerated the shift towards digital content consumption, as people have spent more time at home and turned to eBooks for entertainment and education. In conclusion, the eBooks market in Japan is experiencing growth due to changing customer preferences, including a preference for digital content and the popularity of manga and light novels in digital format. The rise of subscription-based eBook services has also contributed to the market's growth. Japan's strong reading culture and technologically advanced society have further supported the adoption of eBooks. The COVID-19 pandemic has also played a role in accelerating the shift towards digital content consumption.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.