Market Insights Advertising & Media Media Newspapers & Magazines

Digital Newspapers & Magazines - Japan

Japan

In Japan, revenue in the Digital Newspapers & Magazines market is projected to reach €1.82bn in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.41%, which will lead to a projected market volume of €2.05bn by 2029.
The number of users in Japan's Digital Newspapers & Magazines market is anticipated to amount to 33.6m users by 2029.
User penetration in Japan will be 25.4% in 2024, with expectations to rise to 28.2% by 2029.
The average revenue per user (ARPU) in Japan is expected to reach €58.54.
In a global context, the majority of revenue will be generated the United States, which is projected to reach €15,240.00m in 2024.
In the year 2023, a share of 34.4% of users in Japan belongs to the Medium income income group.
Additionally, in 2023, a share of 52.1% of users in Japan is Male.
In Japan, the digital newspapers and magazines market is witnessing a surge in subscription models as readers increasingly prefer curated content over traditional formats.

Key regions: China, Japan, Europe, India, South Korea

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.