Market Insights Advertising & Media Media Cinema

Box Office - Japan

Japan

Revenue in the Box Office market market in Japan is projected to reach €1.74bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 3.73%, resulting in a projected market volume of €2.09bn by 2029.
In Japan's Box Office market market, the number of viewers is expected to amount to 46.9m users by 2029.
User penetration in Japan will be 35.4% in 2024 and is expected to hit 39.3% by 2029.
The average revenue per viewer in Japan is expected to amount to €40.11.
In global comparison, most revenue will be generated the United States, which is projected to reach €9,402.00m in 2024.
In Japan's media market, the box office continues to thrive, driven by a resurgence in domestic film production and audience engagement.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

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Analyst Opinion

The Box Office market in Japan has been experiencing steady growth in recent years, driven by the preferences of the local audience, market trends, and unique circumstances in the country.

Customer preferences: Japanese audiences have a strong affinity for domestic films, which has contributed to the growth of the Box Office market. They often prefer movies that showcase Japanese culture, history, and society. Additionally, Japanese audiences have a preference for animated films, known as anime, which have gained popularity not only in Japan but also worldwide. The success of anime films has further fueled the growth of the Box Office market in Japan.

Trends in the market: One of the notable trends in the Japanese Box Office market is the rise of franchise films. Japanese audiences have shown a strong interest in sequels, prequels, and spin-offs of popular film series. This trend can be attributed to the loyalty of Japanese moviegoers and their desire to follow the stories and characters they have grown fond of. Another trend is the increasing popularity of live-action adaptations of manga and anime. These adaptations often attract a large fan base and generate significant box office revenue.

Local special circumstances: Japan has a unique film industry that is heavily influenced by its own cultural and historical context. The country has a long tradition of storytelling through various art forms, including Kabuki and Noh theater. This cultural heritage has shaped the narrative style and aesthetics of Japanese films, making them distinct from those produced in other countries. Additionally, Japan has a strong film festival culture, with events such as the Tokyo International Film Festival and the Osaka Asian Film Festival attracting both local and international audiences.

Underlying macroeconomic factors: The steady growth of the Box Office market in Japan can be attributed to several macroeconomic factors. The country has a large population with a high disposable income, which allows for increased spending on entertainment, including movie tickets. Furthermore, Japan has a well-developed cinema infrastructure, with a large number of theaters across the country. This accessibility to cinemas makes it easier for audiences to watch movies, contributing to the overall growth of the Box Office market. In conclusion, the Box Office market in Japan is thriving due to customer preferences for domestic and animated films, the trend of franchise films and adaptations of manga and anime, the unique cultural and historical circumstances in the country, and the underlying macroeconomic factors such as a large population with high disposable income and a well-developed cinema infrastructure. These factors combined have created a conducive environment for the growth of the Box Office market in Japan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.