Market Insights Advertising & Media Media

Books - Australia

Australia

Revenue in the Books market in Australia is forecasted to reach €1,049.00m in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.42%, leading to a projected market volume of €1,241.00m by 2029.
It is expected that the number of readers in the Books market in Australia will reach 10.2m users by 2029.
User penetration in the Books market in Australia is projected to be at 35.9% in 2024.
The average revenue per user (ARPU) in Australia is predicted to be €85.97.
When compared globally, the majority of revenue will be generated the in the United States (€21,700.00m in 2024).
In 0, a share of 0.0% of users in Australia falls into the high income group.
Additionally, in 0, a share of 0.0% of users in Australia is aged 18-24 years-Books market years old.
Australia's book market is experiencing a surge in podcast sponsorships and influencer collaborations, driving increased media exposure and reader engagement.

Key regions: France, United States, United Kingdom, Germany, Europe

Marché

Région

Comparaison de régions

Monnaie

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.