Market Insights Advertising & Media Media

Books - United Kingdom

United Kingdom

Revenue in the Books market in the United Kingdom is forecasted to achieve €3.04bn in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.65%, leading to a projected market volume of €3.30bn by 2029.
The number of readers in the Books market in the United Kingdom is projected to reach 40.3m users by 2029.
User penetration in the Books market in the United Kingdom is expected to be at 57.6% in 2024.
The average revenue per user (ARPU) in the Books market in the United Kingdom is forecasted to be €65.63.
When compared globally, the in the United States is expected to generate the highest revenue (€21,390.00m in 2024).
In 0, a share of 0.0% of users in the United Kingdom falls into the high income group, while a share of 0.0% of users is aged 18-24 years-Books market years old.
The United Kingdom's media market showcases a rising trend of book adaptations into successful TV series, captivating audiences with literary-inspired content.

Key regions: South Korea, United States, India, Asia, France

Marché

Région

Comparaison de régions

Monnaie

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.