Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - United Kingdom

United Kingdom

In the United Kingdom, revenue in the 2023 market is projected to reach €2,527.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.39%, leading to a projected market volume of €3,133.00m by 2029.
The largest market within this market is Music Streaming, which is anticipated to have a market volume of €2,162.00m in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to €17,690.00m in 2024.
Within the 2023 market in the United Kingdom, the number of users is expected to reach 55.9m users by 2029.
User penetration is projected to be 73.2% in 2024 and is anticipated to increase to 81.0% by 2029.
The usage share of Spotify is estimated to account for 40.0% of the 2023 market in the United Kingdom for the year 2023.
Additionally, in 2023, a share of High income of users in the United Kingdom falls within the High income group.
The United Kingdom's digital music market is increasingly dominated by streaming services, reflecting a significant shift in consumer preferences towards on-demand audio experiences.

Key regions: Germany, China, Europe, Japan, India

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Analyst Opinion

The Digital Music market in United Kingdom has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: In the United Kingdom, there has been a clear shift in customer preferences towards digital music consumption. With the rise of smartphones and streaming platforms, consumers are increasingly opting for digital music services over traditional physical formats such as CDs or vinyl records. This shift can be attributed to the convenience and accessibility offered by digital music, allowing consumers to access a vast library of songs at their fingertips.

Trends in the market: One of the key trends in the digital music market in the United Kingdom is the dominance of streaming services. Platforms such as Spotify, Apple Music, and Amazon Music have gained immense popularity, offering users the ability to stream millions of songs on demand. This trend has been further fueled by the increasing availability of high-speed internet and the widespread adoption of smartphones, making it easier for consumers to access and enjoy digital music on the go. Another trend in the market is the rise of personalized playlists and curated recommendations. Streaming platforms are leveraging data analytics and machine learning algorithms to understand user preferences and provide personalized music recommendations. This has enhanced the user experience and increased engagement, as consumers can discover new music tailored to their tastes.

Local special circumstances: The United Kingdom has a rich music heritage and a vibrant music industry. It is home to renowned artists, record labels, and music festivals, which contribute to the overall popularity of digital music in the country. The strong presence of local talent and the availability of diverse genres cater to a wide range of musical preferences, further driving the demand for digital music.

Underlying macroeconomic factors: The growth of the digital music market in the United Kingdom can also be attributed to favorable macroeconomic factors. The country has a strong economy and high disposable income levels, allowing consumers to spend on leisure activities such as music streaming subscriptions. Additionally, the increasing penetration of smartphones and internet connectivity has made digital music more accessible to a larger population, leading to a larger customer base for digital music services. In conclusion, the Digital Music market in United Kingdom has witnessed significant growth due to changing customer preferences, the dominance of streaming services, personalized playlists, and the country's rich music heritage. Favorable macroeconomic factors such as a strong economy and high disposable income levels have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.