Market Insights Advertising & Media Media

Cinema - France

France

In France, revenue in the Cinema market is projected to reach €2.91bn in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.76%, leading to a projected market volume of €3.50bn by 2029.
Within the Cinema market in France, the number of viewers is expected to reach 42.1m users by 2029.
User penetration in France will be 59.1% in 2024 and is projected to increase to 64.3% by 2029.
The average revenue per viewer in France is expected to be €75.87.
In a global context, the majority of revenue will be generated the United States, which is projected to reach €19,450.00m in 2024.
France's cinema market is witnessing a resurgence in domestic productions, reflecting a growing preference for culturally resonant narratives among audiences.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in France has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Cinema market have shifted towards a more immersive and high-quality experience. This can be seen in the increasing demand for premium formats such as IMAX and 3D screenings. Customers are willing to pay a premium for these experiences as they seek to escape from their daily lives and immerse themselves in the world of cinema. Additionally, there is a growing interest in alternative content such as live broadcasts of theater performances, concerts, and sporting events, further diversifying the offerings of cinema operators. Trends in the market also reflect the changing landscape of the film industry. The rise of streaming platforms and on-demand services has led to a shift in consumer behavior, with more people opting to watch movies and TV shows at home. However, rather than being a threat to the cinema industry, this trend has actually fueled innovation and collaboration. Cinema operators are now partnering with streaming platforms to offer exclusive content and create a unique cinema experience that cannot be replicated at home. This has helped to attract a new generation of moviegoers who are looking for a social and communal experience. Local special circumstances in France have also contributed to the growth of the Cinema market. France has a strong cultural heritage and a long tradition of cinema, which has created a supportive environment for the industry. The French government provides subsidies and tax incentives to promote the production and distribution of French films, which has helped to sustain a vibrant local film industry. Additionally, the country has a dense network of cinemas, making it easily accessible for people to go and watch movies. Underlying macroeconomic factors have also played a role in the development of the Cinema market in France. The country has a stable economy and a high standard of living, which has allowed people to spend more on leisure activities such as going to the cinema. Furthermore, the French population has a strong appreciation for culture and the arts, making cinema a popular form of entertainment. In conclusion, the Cinema market in France is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The industry has adapted to the evolving landscape of the film industry and continues to offer a unique and immersive cinema experience that appeals to a wide range of audiences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.