Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - France

France

In France, revenue in the 2023 market is projected to reach €1,072.00m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 4.17%, leading to a projected market volume of €1,315.00m by 2029.
The Music Streaming market represents the largest market within 2023, with a market volume of €889.50m in 2024.
In a global context, the highest revenue will be generated the United States, amounting to €17,690.00m in 2024.
In France, the number of users in the 2023 market is anticipated to reach 32.8m users by 2029.
User penetration in this market is expected to be 46.3% in 2024, increasing to 50.1% by 2029.
Spotify's usage share is estimated to account for 37.0% of the 2023 market in France for the year 2023.
Additionally, in 2023, a share of High income of users in France is categorized within the High income group.
In France, the digital music market is experiencing a surge in popularity, driven by a growing preference for streaming services among younger listeners.

Key regions: Germany, China, Europe, Japan, India

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Analyst Opinion

The Digital Music market in France has been experiencing significant growth in recent years. Customer preferences have shifted towards streaming services, leading to a decline in physical music sales. This trend is driven by several factors, including the convenience and affordability of streaming platforms, as well as the increasing availability of high-speed internet connections. Additionally, local special circumstances, such as the strong presence of French artists in the music industry, contribute to the growth of the market. Furthermore, underlying macroeconomic factors, such as the overall economic stability and disposable income levels in France, also play a role in the development of the Digital Music market. Customer preferences in the Digital Music market in France have shifted towards streaming services. This is due to the convenience and affordability of these platforms. Streaming services offer a wide range of music genres and artists, allowing users to access their favorite songs at any time and from any device with an internet connection. The subscription-based model of streaming services also appeals to customers, as it provides unlimited access to a vast library of music for a fixed monthly fee. As a result, physical music sales, such as CDs and vinyl records, have been declining in France. One of the trends in the Digital Music market in France is the increasing popularity of local artists. French musicians have a strong presence in the music industry, both domestically and internationally. Streaming platforms have made it easier for French artists to reach a global audience, leading to increased recognition and popularity. This trend is further supported by the French government's efforts to promote and support the local music industry. For example, there are initiatives in place to provide financial support and resources to French artists, allowing them to create and distribute their music more effectively. Local special circumstances also contribute to the development of the Digital Music market in France. The country has a rich musical heritage and a diverse range of music genres. French music, including chanson, pop, and electronic music, has a strong following both within the country and abroad. This cultural appreciation for music drives the demand for digital music services and supports the growth of the market. Additionally, French consumers have a preference for local content, which further boosts the popularity of French artists on streaming platforms. Underlying macroeconomic factors also play a role in the development of the Digital Music market in France. The country has a stable economy and relatively high disposable income levels, which enable consumers to spend on leisure activities such as music streaming. The availability of high-speed internet connections across the country also facilitates the adoption of digital music services. Furthermore, the French government has implemented policies to promote digital innovation and entrepreneurship, creating a favorable environment for the growth of the Digital Music market. In conclusion, the Digital Music market in France is experiencing significant growth due to shifting customer preferences towards streaming services, the popularity of local artists, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that streaming services will dominate the music industry in France, while physical music sales will continue to decline. The strong presence of French artists and the cultural appreciation for music contribute to the growth of the market. Additionally, the stable economy and high disposable income levels in France support the adoption of digital music services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.