Market Insights Advertising & Media Media

Cinema - Germany

Germany

In Germany, revenue in the Cinema market is projected to reach €2.46bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.98%, resulting in a projected market volume of €2.99bn by 2029.
In the Cinema market in Germany, the number of viewers is anticipated to amount to 40.4m users by 2029.
User penetration in Germany will be 44.3% in 2024 and is expected to increase to 48.8% by 2029.
The average revenue per viewer in Germany is expected to amount to €66.73.
In a global context, the majority of revenue will be generated the United States, which is projected to reach €19,450.00m in 2024.
Germany's cinema market is experiencing a resurgence, driven by a growing appetite for local productions and innovative storytelling techniques.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Germany has experienced significant growth in recent years, driven by changing customer preferences and favorable market conditions.

Customer preferences: German consumers have shown a growing interest in the cinema experience, with a preference for high-quality screens, comfortable seating, and immersive sound systems. This has led to an increase in demand for premium cinema formats such as IMAX and 3D screenings. Additionally, there is a trend towards more diverse film offerings, including foreign language films and independent productions, reflecting the multicultural nature of German society.

Trends in the market: One notable trend in the German cinema market is the rise of online ticket booking platforms. Customers now have the convenience of purchasing tickets in advance, choosing their preferred seats, and even accessing exclusive discounts and promotions. This has not only improved the overall customer experience but also allowed cinema operators to optimize their ticket sales and marketing strategies. Another trend is the growing popularity of event cinema, where live broadcasts of concerts, theater performances, and sporting events are screened in cinemas. This provides a unique and immersive experience for audiences who may not have the opportunity to attend such events in person. Event cinema has become a significant revenue stream for cinema operators, attracting a diverse range of customers and expanding the market beyond traditional film screenings.

Local special circumstances: Germany has a strong film industry and a rich cinematic heritage, which has fostered a culture of cinephilia among its population. The country is known for its film festivals, such as the Berlin International Film Festival, which attract international attention and contribute to the local cinema industry. This cultural appreciation for film has created a supportive environment for the growth of the cinema market in Germany.

Underlying macroeconomic factors: Germany's robust economy and high disposable income levels have played a crucial role in driving the growth of the cinema market. As consumers have more discretionary income, they are willing to spend on entertainment experiences, including going to the cinema. Additionally, Germany's stable political environment and strong copyright protection laws have created a favorable business environment for cinema operators, attracting both domestic and international investments. In conclusion, the Cinema market in Germany has experienced significant growth due to changing customer preferences, including a demand for premium formats and diverse film offerings. The rise of online ticket booking platforms and event cinema has also contributed to the market's expansion. Germany's strong film industry, cultural appreciation for film, and favorable macroeconomic factors have created a supportive environment for the growth of the cinema market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.