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eBooks - Germany

Germany

In Germany, revenue in the eBooks market is projected to reach €240.60m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.49%, leading to a projected market volume of €246.60m by 2029.
Within the eBooks market in Germany, the number of readers is anticipated to amount to 9.8m users by 2029.
User penetration in Germany will be 11.5% in 2024 and is expected to rise to 11.8% by 2029.
The average revenue per user (ARPU) in Germany is projected to reach €25.09.
In a global context, the majority of revenue will be generated the United States (€4,948.00m in 2024).
In Germany, the year 2023 saw a share of 35.5% of users classified within the High income income group.
Additionally, in the year 2023, a share of 52.5% of users in Germany was Male.
In Germany, the eBook market is witnessing a surge in popularity, driven by increased digital literacy and a growing preference for sustainable reading options.

Key regions: China, Japan, France, Asia, India

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Analyst Opinion

The eBooks market in Germany has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the eBooks market in Germany is the increasing preference for digital content among consumers. With the widespread adoption of smartphones, tablets, and e-readers, more and more people are turning to eBooks as a convenient and portable way to access books and other written content. Additionally, the ability to carry an entire library in one device and the ease of purchasing and downloading eBooks online have made them an attractive option for readers.

Trends in the market: The eBooks market in Germany has witnessed a surge in popularity, with a growing number of readers choosing digital books over traditional print books. This trend can be attributed to several factors. Firstly, eBooks offer a wide range of benefits such as adjustable font sizes, bookmarking, and highlighting features, making them more accessible and user-friendly for individuals with visual impairments or reading difficulties. Secondly, the availability of a vast selection of titles in various genres and languages has made eBooks a popular choice for readers with diverse interests. Lastly, the affordability of eBooks compared to print books, along with frequent discounts and promotions offered by online platforms, has made them an attractive option for budget-conscious readers.

Local special circumstances: Germany has a strong literary tradition and a highly educated population, which has contributed to the growth of the eBooks market. The country has a rich literary heritage, with renowned authors such as Johann Wolfgang von Goethe and Thomas Mann, and a thriving publishing industry. The availability of a wide range of German and international titles in eBook format has played a significant role in driving the adoption of digital books in the country. Additionally, the German government has been actively promoting digital literacy and supporting the development of digital content, including eBooks, through various initiatives and policies.

Underlying macroeconomic factors: The growth of the eBooks market in Germany is also influenced by macroeconomic factors. The country has a strong economy and high disposable income levels, which enable consumers to spend on leisure activities such as reading. Furthermore, the high internet penetration rate and advanced digital infrastructure in Germany have facilitated the widespread adoption of digital technologies, including eBooks. The ease of online shopping and the availability of reliable and secure payment systems have also contributed to the growth of the eBooks market. Additionally, the COVID-19 pandemic has further accelerated the shift towards digital content consumption, as people spent more time at home and turned to eBooks for entertainment and learning purposes. In conclusion, the eBooks market in Germany has experienced significant growth due to the increasing preference for digital content among consumers, the availability of a wide range of titles, affordability, and the support of the government. The strong literary tradition, high disposable income levels, advanced digital infrastructure, and the impact of the COVID-19 pandemic have also played a role in driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.