Market Insights Advertising & Media Advertising

Direct Messaging Advertising - United States

United States

Ad spending in the Direct Messaging Advertising market in the United States is forecasted to reach €27.80bn in 2024.
The expected annual growth rate (CAGR 2024-2029) of 2.10% indicates that ad spending is likely to reach €30.84bn by 2029.
Direct Mail Advertising holds the largest market share with a volume of €18.90bn in 2024.
When compared globally, the United States is expected to lead in ad spending, reaching €27.80bn in 2024.
The projected average ad spending per capita in the Direct Messaging Advertising market is estimated to be €81.33 in 2024.
In the United States, the trend in Direct Messaging Advertising is shifting towards personalized, interactive campaigns to enhance customer engagement and drive conversions.

Key regions: India, Germany, France, China, Australia

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Analyst Opinion

The Direct Messaging Advertising market in United States is experiencing significant growth and development. Customer preferences are shifting towards more personalized and targeted advertising, which has led to an increase in the use of direct messaging platforms for advertising purposes. Additionally, advancements in technology and the widespread use of smartphones have contributed to the growth of this market.

Customer preferences: Customers in the United States are increasingly seeking personalized and relevant advertising experiences. They are more likely to engage with advertisements that are tailored to their interests and preferences. Direct messaging advertising allows companies to reach customers directly and deliver personalized messages, making it an effective strategy to capture their attention and drive engagement.

Trends in the market: One of the key trends in the Direct Messaging Advertising market in United States is the use of chatbots and AI-powered messaging platforms. Companies are leveraging these technologies to automate customer interactions and deliver personalized advertising messages. Chatbots can engage with customers in real-time, answer their queries, and recommend products or services based on their preferences, creating a more interactive and personalized advertising experience. Another trend in the market is the integration of e-commerce capabilities within direct messaging platforms. Companies are enabling customers to make purchases directly within the messaging app, eliminating the need to navigate to a separate website or application. This seamless shopping experience not only increases convenience for customers but also provides an opportunity for companies to drive sales and conversions.

Local special circumstances: The United States has a highly competitive advertising market, with companies constantly seeking innovative ways to reach and engage with customers. Direct messaging advertising provides a unique opportunity for companies to stand out from their competitors by delivering personalized and targeted messages directly to customers' smartphones. This has led to a rapid adoption of direct messaging advertising strategies by companies across various industries.

Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in United States is also influenced by underlying macroeconomic factors. The United States has a strong economy and a high level of consumer spending, which creates a favorable environment for advertising investments. Additionally, the widespread use of smartphones and the availability of high-speed internet access contribute to the growth of the market, as customers are increasingly connected and accessible through direct messaging platforms. In conclusion, the Direct Messaging Advertising market in United States is experiencing significant growth and development due to customer preferences for personalized and targeted advertising, advancements in technology, and the favorable macroeconomic environment. The use of chatbots and AI-powered messaging platforms, integration of e-commerce capabilities, and the highly competitive advertising market are key trends driving the growth of this market.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.