AR & VR - United States

  • United States
  • Revenue in the AR & VR market is projected to reach €10.1bn in 2024.
  • The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.75%, resulting in a projected market volume of €15.4bn by 2029.
  • The largest market in this segment is AR Software, with a market volume of €3.7bn in 2024.
  • The United States generates the highest revenue in the AR & VR market, with a projected market volume of €10.1bn in 2024.
  • In terms of user base, the number of users is expected to reach 300.8m users by 2029.
  • The user penetration rate is 83.5% in 2024 and is expected to increase to 85.8% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €35.4.
  • Please note that the revenue values mentioned here only account for B2C revenues.
  • The displayed market share represents only 0.00 of the total market (B2C & B2B).
  • The United States is experiencing a surge in demand for AR & VR technology, with companies investing heavily in research and development to create immersive experiences for consumers.
Comparaison de régions

Analyst Opinion

The AR & VR market in United States has experienced significant growth and development in recent years.

Customer preferences:
Customers in the United States have shown a strong interest in AR & VR technology, with a growing demand for immersive experiences in various industries such as gaming, entertainment, healthcare, and education. The ability of AR & VR to provide a more engaging and interactive user experience has been a key factor in driving customer preferences in the market. Additionally, the increasing availability of affordable AR & VR devices and applications has made these technologies more accessible to a wider range of consumers.

Trends in the market:
One of the key trends in the AR & VR market in United States is the adoption of these technologies in the gaming industry. Gaming enthusiasts are increasingly turning to AR & VR devices to enhance their gaming experiences, allowing them to immerse themselves in virtual worlds and interact with virtual characters and objects. This trend has been fueled by the development of high-quality gaming content specifically designed for AR & VR platforms. Another trend in the market is the use of AR & VR in the healthcare industry. Medical professionals are leveraging these technologies to enhance patient care and improve medical training. AR & VR applications are being used for surgical simulations, patient education, and even virtual therapy sessions. The ability of AR & VR to provide realistic and immersive experiences has the potential to revolutionize the healthcare industry and improve patient outcomes.

Local special circumstances:
The United States has a well-established technology and innovation ecosystem, which has played a significant role in the development of the AR & VR market. The presence of major tech companies and startups in the country has fostered a culture of innovation and entrepreneurship, driving the advancement of AR & VR technologies. Additionally, the United States has a large consumer market and a high level of disposable income, which has contributed to the growth of the AR & VR market.

Underlying macroeconomic factors:
The growth of the AR & VR market in United States can be attributed to several underlying macroeconomic factors. The country has a strong economy and a high level of technological adoption, which has created a favorable environment for the development and adoption of AR & VR technologies. Additionally, the government has been supportive of the AR & VR industry, providing funding and resources for research and development. The presence of a skilled workforce and a robust infrastructure has also played a role in the growth of the AR & VR market in United States. In conclusion, the AR & VR market in United States is experiencing significant growth and development, driven by customer preferences for immersive experiences, the adoption of these technologies in various industries, and the presence of a strong technology and innovation ecosystem. The future of the AR & VR market in United States looks promising, with continued advancements in technology and increasing consumer demand for immersive experiences.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the AR & VR market. AR and VR enable consumers to experience a new dimension, using either a headset or installed units, as they combine the real and virtual worlds. Consumer revenue figures refer to revenues relating to AR hardware, AR software, VR hardware, VR software, and spending on AR and VR advertising. Both digital and non-digital revenues are included.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports. In addition, we use relevant key market indicators and data from country-specific associations, such as consumer spending, internet penetration, 4G coverage, and historical developments. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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