Market Insights Advertising & Media AR & VR

AR Advertising - United States

United States

In the United States, revenue in the AR Advertising market market is projected to reach €1.1bn in 2024.
The revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 9.44%, leading to a projected market volume of €1.8bn by 2029.
With a projected market volume of €1.1bn in 2024, it is noteworthy that most revenue is generated the United States.
In the United States, AR advertising is rapidly evolving, with brands increasingly leveraging immersive experiences to enhance consumer engagement and drive brand loyalty.

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Monnaie

Analyst Opinion

The AR Advertising market in United States is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in the United States are increasingly embracing AR Advertising due to its interactive and immersive nature. AR Advertising allows consumers to engage with brands and products in a more personalized and engaging way, which resonates well with the American consumer mindset. Additionally, the younger generation, which makes up a significant portion of the population, is particularly drawn to AR Advertising as it aligns with their digital native behavior and desire for novel experiences.

Trends in the market: One of the major trends in the AR Advertising market in United States is the integration of AR technology into social media platforms. Social media platforms such as Facebook, Instagram, and Snapchat have incorporated AR features that allow users to try on virtual products, apply filters, and interact with branded content. This trend has gained popularity among both consumers and advertisers, as it provides a seamless and accessible way to experience AR Advertising. Another trend in the AR Advertising market is the use of AR in e-commerce. With the rise of online shopping, brands are leveraging AR technology to enhance the shopping experience for customers. AR allows consumers to virtually try on clothing, visualize furniture in their homes, and even test out makeup products. This trend is driven by the desire to bridge the gap between online and offline shopping experiences, providing customers with a more informed purchasing decision.

Local special circumstances: The United States has a highly developed advertising industry, which creates a conducive environment for the growth of the AR Advertising market. Advertisers in the United States are known for their innovation and willingness to adopt new technologies. This mindset, coupled with the country's advanced digital infrastructure, allows for the seamless integration of AR Advertising into existing marketing strategies.

Underlying macroeconomic factors: The strong economy of the United States plays a significant role in the development of the AR Advertising market. A robust economy provides businesses with the financial resources to invest in AR Advertising technologies and campaigns. Additionally, the high levels of consumer spending in the United States create a favorable market for advertisers to reach a large and receptive audience. In conclusion, the AR Advertising market in United States is experiencing growth and development due to customer preferences for interactive and immersive experiences, trends such as the integration of AR into social media platforms and e-commerce, the country's advanced advertising industry, and the strong macroeconomic factors. As AR technology continues to evolve and become more accessible, the AR Advertising market in United States is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).