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AR Hardware - United States

United States

Revenue in the AR Hardware market market in the United States is projected to reach €2.1bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.01%, resulting in a projected market volume of €3.9bn by 2029.
With a projected market volume of €2.1bn in 2024, most revenue is generated the United States.
In the AR Hardware market market withthe United States, the number of users is expected to amount to 51.0m users by 2029.
User penetration will be 4.8% in 2024 and is expected to hit 14.5% by 2029.
The average revenue per user (ARPU) the United States is expected to amount to €126.5.
The United States is witnessing a burgeoning interest in AR hardware, driven by enhanced user experiences and significant investment from tech giants.

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Analyst Opinion

The AR Hardware market in United States is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the United States are increasingly interested in AR Hardware due to its ability to enhance their daily lives and provide unique experiences. AR glasses and headsets are becoming popular among consumers who enjoy gaming, entertainment, and virtual reality experiences. Additionally, businesses are adopting AR technology to improve productivity, training, and customer engagement. The demand for AR Hardware is driven by the desire for immersive and interactive experiences.

Trends in the market: The AR Hardware market in the United States is witnessing several key trends. One trend is the integration of AR technology into smartphones and other wearable devices, making it more accessible to a wider range of consumers. Another trend is the development of lightweight and comfortable AR glasses and headsets, which are more convenient for extended use. Additionally, there is a growing trend of AR being used in industries such as healthcare, education, and retail, leading to increased adoption and market growth.

Local special circumstances: The United States has a strong technology and innovation ecosystem, which contributes to the growth of the AR Hardware market. The presence of major technology companies and startups in the country allows for the development of cutting-edge AR devices and applications. Additionally, the high disposable income of consumers in the United States enables them to invest in AR Hardware and drive market demand.

Underlying macroeconomic factors: The AR Hardware market in the United States is also influenced by underlying macroeconomic factors. The strong economy and favorable business environment in the country provide a conducive environment for the growth of the AR Hardware market. The availability of venture capital funding and government support for technological advancements further fuel the development and adoption of AR Hardware. Additionally, the increasing focus on digital transformation across industries drives the demand for AR technology, creating opportunities for market growth. In conclusion, the AR Hardware market in the United States is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing demand for immersive experiences, the integration of AR technology into various devices, and the presence of a strong technology ecosystem contribute to the growth of the market. With the continued advancements in AR Hardware and the support of favorable macroeconomic factors, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).