Cinema Advertising - United States

  • United States
  • Ad spending in the Cinema Advertising market is projected to reach €0.88bn in 2024.
  • Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 8.77%, resulting in a projected market volume of €1.34bn by 2029.
  • With a projected market volume of €882.80m in 2024, most revenue will be generated in the United States.
  • In the Cinema Advertising market, the number of viewers is expected to amount to 257.4m users by 2029.
  • The average ad spending per viewer in the Cinema Advertising market is projected to amount to €4.39 in 2024.

Key regions: United Kingdom, Japan, United States, Europe, Germany

 
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Analyst Opinion

The Cinema Advertising market in United States has been experiencing significant growth in recent years.

Customer preferences:
Customers in the United States have shown a strong preference for cinema advertising due to its ability to captivate audiences and create a unique and immersive experience. With the rise of streaming services and on-demand content, cinema advertising offers a break from the digital world and provides a communal viewing experience. Additionally, cinema advertising allows brands to reach a diverse and captive audience, as moviegoers come from various demographics and backgrounds.

Trends in the market:
One of the key trends in the Cinema Advertising market in United States is the increasing adoption of advanced technologies. Digital cinema advertising has gained popularity due to its ability to deliver dynamic and engaging content. The use of high-definition screens, 3D technology, and interactive elements has transformed cinema advertising into a more interactive and immersive experience. This trend is expected to continue as advancements in technology provide new opportunities for advertisers to create impactful and memorable campaigns. Another trend in the market is the growing integration of data and analytics. Advertisers are leveraging data to better understand their target audience and optimize their advertising campaigns. By analyzing audience demographics, preferences, and behavior, advertisers can tailor their messages to resonate with moviegoers. This data-driven approach allows for more targeted and effective advertising, leading to higher engagement and conversion rates.

Local special circumstances:
The United States has a vibrant and diverse film industry, which contributes to the growth of the cinema advertising market. Hollywood is known for producing blockbuster movies that attract large audiences both domestically and internationally. This provides advertisers with a unique opportunity to showcase their brands and products to a global audience. Additionally, the United States has a strong cinema culture, with movie theaters being a popular destination for entertainment. This cultural affinity for cinema creates a favorable environment for cinema advertising to thrive.

Underlying macroeconomic factors:
The strong economy in the United States has played a significant role in the growth of the cinema advertising market. A robust economy leads to higher consumer spending, which in turn drives demand for advertising services. As businesses seek to reach a larger audience and increase brand awareness, they are investing more in cinema advertising. Furthermore, the United States has a large and diverse population, providing a vast market for advertisers to target. The combination of a strong economy and a large consumer base creates a favorable environment for the growth of the cinema advertising market in the United States. In conclusion, the Cinema Advertising market in United States is experiencing growth due to customer preferences for immersive and communal viewing experiences, the adoption of advanced technologies, the integration of data and analytics, the vibrant film industry, and the strong economy. These factors are driving advertisers to invest in cinema advertising to reach a diverse and captive audience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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