Market Insights Advertising & Media Advertising

Digital Banner Advertising - United States

United States

Ad spending in the Digital Banner Advertising market in the United States is forecasted to reach €62.24bn in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 5.27%, leading to a projected market volume of €80.47bn by 2029.
When compared globally, the United States will account for the highest ad spending in 2024 ( €62.24bn).
The projected average ad spending per internet user in the Digital Banner Advertising market is estimated to be €194.00 in 2024.
By 2029, 78% of the total ad spending in the market will be generated through mobile.
In the United States, Digital Banner Advertising is experiencing a shift towards programmatic buying, enhancing targeting capabilities and increasing efficiency in ad placements.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

Digital Banner Advertising market in United States is experiencing significant growth due to the increasing popularity of digital advertising platforms and the shift towards online advertising.

Customer preferences: Customers in the United States are increasingly turning to digital advertising platforms to reach their target audience. Digital banner advertising offers a cost-effective way to promote products and services, as well as the ability to track and measure the effectiveness of campaigns. The ability to target specific demographics and personalize ads based on user behavior also appeals to customers in the United States.

Trends in the market: One of the key trends in the Digital Banner Advertising market in the United States is the growing adoption of programmatic advertising. Programmatic advertising uses algorithms and real-time bidding to automate the buying and selling of digital ad space. This allows advertisers to target specific audiences and optimize their campaigns for better results. Programmatic advertising is gaining popularity in the United States due to its efficiency and effectiveness. Another trend in the market is the increasing use of mobile advertising. With the widespread use of smartphones and tablets, advertisers are focusing on mobile platforms to reach their target audience. Mobile banner ads are designed to fit smaller screens and are often more interactive, providing a better user experience. This trend is driven by the high mobile penetration rate in the United States and the growing importance of mobile devices in people's daily lives.

Local special circumstances: The United States has a highly competitive advertising industry, with many companies vying for consumers' attention. This has led to a focus on creating engaging and innovative banner ads that stand out from the crowd. Advertisers in the United States are constantly looking for new ways to capture the attention of their target audience and drive engagement.

Underlying macroeconomic factors: The strong economy in the United States is also contributing to the growth of the Digital Banner Advertising market. As businesses continue to invest in advertising to drive sales and growth, the demand for digital banner ads is expected to increase. Additionally, the increasing internet penetration rate and the growing number of online users in the United States provide a large audience for advertisers to target. In conclusion, the Digital Banner Advertising market in the United States is experiencing significant growth due to customer preferences for digital advertising platforms, trends such as programmatic advertising and mobile advertising, local special circumstances of a competitive advertising industry, and underlying macroeconomic factors such as a strong economy and high internet penetration rate.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.