Digital Banner Advertising - China

  • China
  • Ad spending in the Digital Banner Advertising market in China is forecasted to reach €43.85bn in 2024.
  • The annual growth rate (CAGR 2024-2029) is expected to be 6.79%, leading to a projected market volume of €60.91bn by 2029.
  • When compared globally, the United States will contribute the most to ad spending (€62,240.00m in 2024).
  • The average ad spending per internet user in the Digital Banner Advertising market in China is estimated to be €35.75 in 2024.
  • By 2029, 85% of total ad spending in the Digital Banner Advertising market in China will come from mobile.
  • China's Digital Banner Advertising market is booming, driven by innovative technologies and robust consumer engagement strategies.

Key regions: India, China, Europe, Japan, United States

Comparaison de régions

Analyst Opinion

Digital Banner Advertising is a rapidly growing industry in China, driven by the increasing digitalization of the advertising landscape and the growing importance of online platforms in reaching consumers.

Customer preferences:
Chinese consumers have shown a strong preference for digital media consumption, with a significant portion of their daily activities taking place online. This has led to a shift in advertising strategies, with companies investing more in digital banner advertising to capture the attention of their target audience. Additionally, Chinese consumers are increasingly tech-savvy and are more likely to engage with interactive and visually appealing advertisements, making digital banner advertising an effective tool for brands to connect with their target market.

Trends in the market:
One of the key trends in the Digital Banner Advertising market in China is the rise of mobile advertising. With the widespread adoption of smartphones and the increasing popularity of mobile apps, advertisers are focusing more on mobile advertising to reach consumers on the go. This trend is further fueled by the growing number of mobile internet users in China, making mobile advertising an essential component of any successful digital marketing campaign. Another trend in the market is the increasing use of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space, making the process more efficient and cost-effective. This trend is particularly prominent in China, where the digital advertising industry is highly competitive and advertisers are constantly looking for ways to optimize their ad spend.

Local special circumstances:
China has a unique digital landscape that presents both opportunities and challenges for digital banner advertising. The country has a large and diverse population, with varying levels of internet access and digital literacy. This means that advertisers need to tailor their campaigns to different regions and demographics to effectively reach their target audience. Additionally, China has its own social media platforms, such as WeChat and Weibo, which have a massive user base and offer unique advertising opportunities. Advertisers need to understand the nuances of these platforms and adapt their strategies accordingly to effectively engage with Chinese consumers.

Underlying macroeconomic factors:
China's strong economic growth and rising middle class have contributed to the growth of the Digital Banner Advertising market. As more Chinese consumers have disposable income, companies are increasing their advertising budgets to capture their attention and promote their products and services. Furthermore, the Chinese government's push for digital transformation and the development of the digital economy have created a favorable environment for the growth of the Digital Banner Advertising market. The government has implemented policies to support the development of the digital advertising industry and has invested in infrastructure to improve internet access and connectivity across the country. In conclusion, the Digital Banner Advertising market in China is experiencing rapid growth due to customer preferences for digital media consumption, the rise of mobile advertising, the increasing use of programmatic advertising, the unique local circumstances, and the underlying macroeconomic factors. Advertisers in China need to stay ahead of these trends and adapt their strategies to effectively reach and engage with the Chinese consumer market.


Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.


We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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